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Dreamstime Drops 'S' in Company Rebrand and Introduces New Company Mascot

Leading Stock Photo Community Now Simply Known as Dreamtime (March 31, 2012)

NASHVILLE, TN -- (Marketwire) -- 04/01/12 -- Today the company formerly known as Dreamstime unveiled its new corporate identity Dreamtime. According to ancient lore, dreaming represents the era of creation and the source of all knowledge. The Dreamtime community is made up of imaginative individuals that embark on their own era of creation through photography and imagery. Rebranding to Dreamtime further aligns it with the true origins of the word dream and reflects the company's community spirit. Dreamtime has also revitalized its logo to make it more whimsical and dreamlike.

"When we started Dreamstime the name reflected the founders' dreams of creating a business out of a hobby we are very passionate about. Those dreams are now a reality," said Serban Enache, CEO of Dreamtime. "The choice to change the company name to Dreamtime better reflects the future vision for our brand and further establishes our identity as one of the leading stock photography communities in the world."

As part of the rebranding, Dreamtime has introduced a new mascot, Dorian the Court Jester. Over the past few days, Dreamtime members have been on the hunt to find Dorian and he keeps popping up in the craziest places. One member even found him sitting comfortably in his management area while another spotted Dorian exploring the home page. Other members found Dorian rummaging through the advanced search filters or hiding in a secret castle. Dorian has even been spotted hanging around and partying with gorgeous models from Yuri Arcurs' and Andres Rodriguez' portfolios. Dreamtime users lucky enough to find Dorian and win the king crown are being handsomely rewarded with prizes such as a 25% discount off purchases plus free credits for friends that join the Dreamtime community. Offer only valid on April 1.

Before contributors can start working with the new brand, they will need to find all of Dorian's secret hiding places and win the king crown. In addition, Dreamtime is taking its sense of community one step further and for each image members upload, they are required to download one file from fellow contributors. If an image is refused, the download is automatically refunded allowing the contributor to use those funds for another upload.

Since 2007, Dreamtime's customer base has grown from 350,000 to the more than 4.5 million customers it boasts today. This rebrand is an important milestone for Dreamtime and the company encourages users to check out its new look online.

Happy April Fools' Day from Dreamstime!

About Dreamtime
Dreamtime is a distinguished leader in stock photography, a major supplier of high quality digital images to the world's largest advertising agencies, national and international magazines, and film and television production companies. Today, with more than 13.4 million images, Dreamtime is currently the second leading agency in total customers with more than 15 million unique visitors monthly to the site, making it one of the most popular web sites in the world. The acceleration in numbers overall makes it the fastest growing stock photo agency worldwide. In addition to the current 398,365 free images available, Dreamtime's active gallery is updated by the second with photos from the site's 132,500-plus contributors. For more information on Dreamtime, please visit:

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