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Draw Pictures' Rupert Jones Directs 100MPH for Sony/BMG

(July 20, 2005)

Draw Pictures Director, Rupert Jones has just directed the latest arty music video for El Presidentes new promo titled: ?100 mph.  Director of Photography was Tat Radcliffe and Phil Tidy at Draw Pictures produced it for Mike O'Keefe at Record Company Sony/BMG.

The concept for was initially inspired by the unassuming slide puzzle, in which an image is divided into a grid of squares that can be slid in various directions so as to obscure the image. While the idea of doing this with a moving picture promised all sorts of exciting possibilities, it turned out to be challenging to achieve the final look. The squares on the grid represented square shaped rooms, joined by doors in the video, confining each member of the band.     Rupert Jones explains: ?Typically, and frustratingly, we were up against a budget which permitted only a one day shoot. This also meant we couldnt afford to build a set of nine rooms and so we had to shoot one room from nine angles, so that the perspectives matched when they were composited together in post production. This was a riddle I assigned, as is the directors prerogative, to our Director of Photography, Tat Radcliffe. Eschewing the usual gadgetry so loved by Directors of Photography, Tat solved the problem with a pendulum of masking tape, marked with a pen and weighted by a bolt. They pieced the elements together resourcefully to make it work and to meet their tight deadline.   In the completed video, we do still see a glimpse of the original slide puzzle appearing at the beginning of the video.

Offline editor, Quinn Williams, spent five days in Draw Edits offline suite (affiliated with Draw Pictures) cutting thirteen layers of images. Online Editor, John Berrridge from Smoke and Mirrors polished the video for its final look. ?In fact, I was pretty gloomy about the whole project until after the post production team sprinkled their glitter on it at the end. Applauds Rupert Jones, Film and Video Director. 

?100mph has just been screened at the Res Fest in LA with upbeat reviews in Promo Magazine and the Cannes edition of Shots.  It is currently on air on MTV, TMF and other music channels.

Director:                       Rupert Jones, Draw Pictures
DoP:                              Tat Ratcliffe
Producer:                       Phil Tidy, Draw Pictures
Offline Editor:               Quinn Williams
Online Editor:                John Berridge, Smoke and Mirrors
Commissioner:                 Mike OKeefe
Record Company:              Sony BMG

After graduating from Edinburgh College of Art, where he was awarded the Heriot Watt Medal for drawing and painting, Rupert moved to London and founded Ear Drum Music, writing music for various independent and touring theatre companies.  After a spell working as a storyboard artist, he started writing and directing short films, the first of which was TRIPHONY (1993). Since then, he has made several more: FIRST BIT (IN PUB) (1996) commissioned by the South Bank for Poetry International; SEEING THINGS (1997) for the BFI; and TALES FROM THE FOYER (1999) for Alderburgh Festival. In collaboration with Hamish McColl and Emily Woof, he made VAN MORRISON (2000) and JOHN CONSTABLE (2001) each written and shot over a weekend.

Rupert has directed many pop promos (for bands such as The Streets, McFly, Starsailor, Gomez, Sophie Ellis Bextor) and dabbled in commercials.

For childrens television he has written THE SPARKLING HUMDIDDLER (2000) and THE STRIKE (2001) - an episode of the BAFTA nominated childrens series SIR GADABOUT, episodes of which he also directed. He has also co-written 12 hours of storylines for an Anglo Indian soap-opera CITY OF DREAMS (1995). With Neil Hunter, Rupert has written a number of features:  ALEXANDER THE GREAT in development at The Bureau; THE WRONG JOHN with Clerkenwell Films; and a black comedy, FURRANISTORDOORTEN. He is also developing another feature entitled SLIPPY GREEN and a childrens animation series called SMIFFY MAGEE AND HIS TAPE MACHINE.        

Draw Pictures is the brainchild of joint MDs Patrick Holtkamp (Executive Producer), Phil Tidy (Executive Producer) and Joceline Gabriel (Head of Music Videos). Draw Pictures have been the creative force behind 20 promos, shooting Prodigy in its first week, McFly in its second month and more recently Oasiss new video for single ?Lyla. With 20 years of music video production knowledge between them, Phil Tidy and Patrick Holtkamp are a formidable force in the production arena.  Draw Pictures boasts a string of high profile and highly creative directors.  Situated in the heart of fashionable Camden, the exclusive boutique-style facility offers an outstanding service at competitive rates, encompassing a talented and friendly team.  Draw Edit has inviting premises, a relaxing and intimate environment, with upmarket offline and online suites available for dry hire as well and only a mere 5-minute taxi ride from Soho and the West End.

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