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Dr. Shi Zhong Named Chief Scientist at Adometry

Former Research Executive From Yahoo! and Zilliant to Lead Development Strategies (November 04, 2011)

AUSTIN, TX -- (Marketwire) -- 11/04/11 -- Adometry™, Inc., the leader in cross channel fractional attribution and ad verification technology, today announced the appointment of Shi Zhong, PhD to the position of Chief Scientist. In his new role, Shi will focus on bringing more data mining and machine learning advantages to the development of the patent-pending Adometry fractional attribution and campaign optimization technologies.

"Shi's expertise in big data analytics has helped us to build new technologies that deliver competitive advantages for some of the world's top advertisers," said Paul Pellman, CEO of Adometry. "We look forward to his continued influence and contributions in developing scientifically-grounded solutions that significantly improve how brands invest in and experience results from their online marketing campaigns."

For over two years, Shi has served as the Director of Research at Adometry, where he's spearheaded the development of the company's new fractional attribution platform. Before joining Adometry, Shi worked as a senior pricing scientist for Zilliant. There, he helped develop advanced price segmentation and demand modeling techniques.

Previously, Shi was a senior research scientist at Yahoo! and worked on a variety of data mining projects, including ad creative risk assessment, Internet user segmentation, behavioral targeting, and campaign optimization. He also served as an assistant professor at Florida Atlantic University, where he conducted academic research in various areas of data mining and machine learning. Shi earned his PhD in Data Mining from the University of Texas at Austin and holds two U.S. patents.

For more information on Adometry, visit or follow us on Twitter: @Adometry.

About Adometry
Adometry, Inc. provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks. Tracking billions of impressions in real-time, reporting on where they appeared, for how long, and to what effect; the Adometry mission is to bring greater levels of transparency and accountability to the online advertising industry. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information visit

Adometry and Adometry Attribute are trademarks of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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Karl Scholz
For Adometry
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