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Dr. Phil & Team Up In New Campaign Edited By Final Cut

Final Cut edits three new spots for TV ad campaign (January 26, 2006)

Final Cut's Carlos Arias handled editorial duties on "Hood."

Final Cut's Carlos Arias handled editorial duties on "Hood."

Fantasizing about your love life doesn't get you anywhere. That's where, the world's leading dating site and Dr. Phil, the popular TV therapist, come in. The two are now working together to help people find great relationships, which is the focus of a new TV ad campaign, edited by Final Cut.

In the three new spots, Dr. Phil catches wishful daydreamers in the middle of their romantic reveries. In "Parade," a waitress is delightfully entranced by a parade of attractive, available men. From athletes to bad boys to doctors, they all wave at the waitress who more than eagerly displays her interest. Dr. Phil's voice and an overflowing cup of coffee snap the waitress back into the reality of her life without Mr. Right. The good doctor cheers up the disappointed waitress by reminding her that she's got the "personality, looks, IQ" and that all she needs is a little "GuyQ." Luckily for her, Dr. Phil is available on they'll show you who, and he'll show you how. Similar distractions get in the way of a golfer trying to take his swing in "Golf" while in "Hood," it is literally raining men on the hood of a flower delivery girl's van.

Final Cut's Sarah Iben was the editor on "Parade" and "Golf" and Carlos Arias handled editorial duties on "Hood."


Spot Titles/Airdates:
"Parade" :30/January 2006
"Hood" :30/January 2006
"Golf" :30/January 2006

Agency: Hanft Raboy
ECD: Doug Raboy
CD: Sean LaBounty
Copywriter: Nathan Manske
Art Director: Josh Webman
Producer: Kathleen Raftery

Production Company: Independent Media
Director: Peter Chelsom
DP: Janusz Kaminski
Executive Producer: Susanne Preissler
Where Shot: Los Angeles, CA

Editorial Company: Final Cut/New York
Editors: Sarah Iben ("Parade" & "Golf"), Carlos Arias ("Hood")
Assistant Editor: Michael Dart Wadsworth
Producer: Rana Martin
Executive Producer: Stephanie Apt

Postproduction Company: The Mill
Colorist: Tom Poole
Online Editor: Jeffery Robins
Producer: Angela Botta

VFX Company: The Mill & Suspect Visual Effects
Flame Artist: Jeffery Robins @ The Mill
VFX Producer: Lily Crowley @ The Mill
Flame Artists: Tim Crean & Tony Robins @ Suspect Visual Effects
Executive Producer: Rob Appelblatt @ Suspect Visual Effects

Audio Post Company: Final Cut/New York
Mixer: Roland Alley

About Final Cut
Final Cut is a cutting-edge creative editorial company, which services clients in the commercial, television, feature film and music video arenas. Originally founded in London by Rick Russell in 1995, the shop quickly gained notice and expanded to a New York location in 2000. In April of 2005, Final Cut opened an office in Los Angeles to facilitate more of a bi-coastal workflow. The brilliant editors are known for their creativity, technical expertise and collaborative process, and are available for jobs in both locations depending on the specific needs of the project.

For more info on Final Cut, please visit


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Related Keywords:Final Cut,, Dr. Phil, ad campaign, editors,

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