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DoubleVerify Continues Mission of Trust and Transparency With 12 New Partnerships

DoubleVerify Signs Break Media, Collective Media, Specific Media, ValueClick and More for Verification and Decisioning Services (March 19, 2012)

NEW YORK, NY -- (Marketwire) -- 03/19/12 -- DoubleVerify, the pioneer and worldwide leader in online media verification and real-time decisioning, today announced its newly inked partnerships with twelve ad networks and platforms. These partners join DoubleVerify in continuing its industry mission to create more trust, transparency and accountability in the online advertising industry by utilizing its verification, brand safety and page quality targeting and decisioning services.

Publishers, ad networks, exchanges, DSPs and agency trading desks have come to recognize the value of verification and page quality targeting in strengthening relationships with advertisers and agencies and improving ROI of online campaigns. With an outstanding customer service team and superior technology, DoubleVerify proved that it is the partner of choice to ensure brand safety, campaign transparency and campaign performance for Break Media, Collective Media, Criteo, CPX Interactive, Epic Marketplace, Lucid Media, Punto Fox, Rocket Fuel, ShareThis, .FOX Networks, Specific Media, and ValueClick.

"By providing the leaders of online advertising with technology solutions that boost accountability and transparency for their customers, we are ensuring increased performance and improved return on investment for the online advertising industry as a whole," said Oren Netzer, co-founder and chief executive officer of DoubleVerify. "More and more of our partners are closely integrating our solutions as part of their reporting and preventative tools and technology. This synergistic approach is becoming the standard in how digital campaigns are run."

DoubleVerify's best-in-class technology and customer service was the driving force for Collective Media, CPX Interactive, Criteo, Lucid Media and ValueClick in using the company's BrandShield Connect API for their brand safety and page quality targeting needs. A vital tool to protecting a brand's reputation, BrandShield Connect integrates with ad network, DSP and ad exchange systems, and identifies undesirable and unwanted web pages to prevent incidents before they occur. The solution can be customized based on black list sites, white list sites, inappropriate page content categories and targeted geographies.


"Brand safety has been a longstanding Specific Media promise to clients who entrust us with creating positive associations and a quality environment for them," said Jon Schulz, Specific Media executive vice president. "We take this commitment very seriously and uphold the Specific Media brand guarantee by layering our own internal controls with the technology of experts in this area, such as DoubleVerify."

It is a challenge to maintain the quality of publishers and inventory when ad networks and ad platforms operate at a massive scale. To maintain high growth, it is essential to continually add quality inventory for advertisers to buy. Additionally, publisher sales and inventory development teams need automated tools to manage publisher prospecting and advertising performance. DoubleVerify's Navigator helps new partner Epic Marketplace grow its business, keep its costs stable and gain better insight into publisher prospects.

"Screening our publishers is an important aspect of keeping our network quality high, which is why we decided to partner with DoubleVerify," said Charlie Nowaczek, chief operating officer at Epic Marketplace. "Using DoubleVerify's solutions will help us to effectively identify, vet, qualify and score high quality inventory in the current real-time decision making environment and in turn, serve better targeted ads for our advertisers."

DoubleVerify's technology is applied to more than 60 billion online ad impressions per month, continually monitoring the complex digital advertising ecosystem to ensure that ads appear where and how advertisers paid for them to appear.

About DoubleVerify
DoubleVerify (www.doubleverify.com) is the worldwide leader in online media verification and compliance, and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 60 billion advertising impressions per month for hundreds of leading Fortune 500 marketers, advertising networks and platforms. DoubleVerify is headquartered in New York City, with sales offices in London and engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital and Genacast Ventures.

Media Contact:
Anthony Loredo
Horn Group for DoubleVerify
(646) 202-9770
Anthony.loredo@horngroup.com


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