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DotNetNuke(R) Simplifies Delivery of Mobile Websites

New Release Uses Latest Adaptive Rendering Techniques to Seamlessly Display Single Mobile Site on Thousands of Unique Devices (November 02, 2011)

SAN MATEO, CA -- (Marketwire) -- 11/02/11 -- DotNetNuke Corp. the global leader in helping organizations build highly functional professional websites in the Microsoft ecosystem, today announced the immediate availability of DotNetNuke version 6.1 which makes it fast and easy for organizations of all sizes to deliver tailored online experiences for thousands of unique mobile devices. For the first time, DNN 6.1 also provides a site group capability, which dramatically simplifies and speeds up the management of permissions and profiles across multiple desktop and mobile websites.

According to International Data Corporation (IDC), by 2015 there will be more than 1.2 billion internet-enabled mobile devices in use worldwide(1). As a result, many businesses are looking for fast, simple, cost effective ways to engage with their customers, partners and employees through mobile phones and tablets. But creating, testing and managing unique versions of a company's online presence for thousands of unique mobile devices can be a daunting and expensive task. Increased demand for high bandwidth content like video has also put a premium on delivering a world-class mobile customer experience.

"As our research shows, companies need an easy and cost effective way to 'mobilize' their Web sites so their Web content can be experienced on the long and growing list of mobile devices in the market today, from smartphones to tablets," said Melissa Webster, program vice president, content and digital media technologies at IDC. "Mobile publishing capabilities really need to be built directly into the Web content management system in order for the mobile experience to leverage all of the capabilities of today's modern Web content management solutions, including personalization, content targeting and analytics."

DotNetNuke 6.1 solves these problems by allowing organizations to leverage the power of the world's leading Web content management system to easily create, deploy and manage a single version of their mobile website. The new release leverages the latest adaptive rendering techniques like CSS and HTML 5 to ensure that mobile websites are automatically tailored to the devices on which they are viewed. Pages, content, administration screens and user profiles are managed centrally in DotNetNuke and deployed seamlessly across desktop, tablet and internet capable mobile devices. A mobile site template is provided that acts as a starting point for business users, simplifying the process of customizing their own desktop site for mobile delivery.

"We are ecstatic DotNetNuke is bringing mobile device detection to our whole enterprise," said Michael A. Karr, webmaster for the City of Baltimore. "DotNetNuke has continued to prove their forward strategy aligns with professional enterprise standards and makes for a very stable solution. I have the utmost faith there is more great work to come and I continue to stand by DotNetNuke as the right choice for Baltimore."

Mobile Website Management Simplifies Delivery, Updates
DotNetNuke 6.1 empowers business people, developers and designers to quickly create and update mobile versions of their websites through an intuitive and easy to use administrative user interface. Leveraging the powerful page manager in DotNetNuke 6, site administrators do not have to learn anything new when creating a mobile specific website, which accelerates the delivery of an organization's mobile presence. Google analytics support is built in so that business people can monitor and analyze their mobile-based traffic.

Site Redirection, Automatic Device Detection Tailors Content to Mobile Devices
Whether the end user is on a tablet or mobile phone, site developers can use DotNetNuke 6.1 to redirect mobile users to landing pages optimized for their device. Using adaptive rendering techniques available with CSS and HTML 5, DotNetNuke 6.1 automatically detects the specific characteristics of thousands of mobile devices and tailors the design and content of the page as desired by the site authors. Multiple site types can be supported for individual pages that allow for the delivery of specific experiences for tablets, Android phones or other devices.

Optimized Menus Delivers a World-Class Mobile Experience
Mobile devices have a wide variety of form factors, making the design and management of menu structures critical to delivering an excellent customer experience. DotNetNuke 6.1 empowers designers with an optimized mobile menu that dynamically renders the appropriate menu structure based on the characteristics of a specific device.

Content Previewer Speeds Delivery with Early Testing
DotNetNuke 6.1 provides a mobile content previewer that makes it easy for developers, designers and content owners to optimize the mobile experience of their websites early in the process without requiring physical access to thousands of different mobile devices. The content previewer supports Android, Apple iOS, Windows Phone 7 and BlackBerry devices, all without leaving the DotNetNuke platform.

Mobile Website Template Speeds Design, Delivery
A mobile website template is provided with DotNetNuke 6.1 that sets a new standard for flexible and adaptive layout for various devices including smartphones and tablets. Out of the box, DotNetNuke 6.1 provides a best practice for delivering mobile content beyond device constraints. The template is responsive to different screen resolutions so visitors will always have the most optimal experience on their device.

Site Groups Simplifies User Management
DotNetNuke 6.1 provides a new capability to simplify the management of users across multiple websites. In addition to a single sign-on capability for content owners, a simplified set of administration screens allows administrators to set up and manage granular permissions for the same users across many different sites.

Fastest DotNetNuke Ever
A number of client-side performance improvements have been incorporated into DotNetNuke 6.1 that have dramatically reduced the time it takes for website pages to be rendered. Web requests required to render pages have been reduced by 70%, making this the fastest version of DotNetNuke ever released.

"Our websites on DotNetNuke 6.1 load blazingly fast compared to previous versions," stated Robb Bryn, vice president of operations at Cape Fear Webmasters, Inc. "We now have one super-fast CMS platform that can easily manage all of our websites, regardless of the device viewing the website. DotNetNuke 6.1 is a breath of fresh air to our content managers, designers and developers."

"Consumers and employees expect their mobile interactions to be just as good as their desktop experiences," stated Mitch Bishop, chief marketing officer for DotNetNuke. "The new release of DotNetNuke makes it easy for developers, designers and content owners to deliver customized experiences for the customers while leveraging the power of the world's most popular content management system for the Microsoft ecosystem."

Availability and Pricing
DotNetNuke 6.1 is available now at and is offered in three versions: Community (free), Professional, and Enterprise Editions. Pricing starts at $2,499 for an annual subscription of the Professional Edition.

About DotNetNuke Corp.
DotNetNuke software is used by developers, designers and business people to quickly build and easily maintain websites of all kinds. We are the number one Web content management solution in the Microsoft ecosystem - over 700,000 websites have been deployed worldwide using our products. Our online store speeds up this process by offering over 10,000 apps and add-ons that quickly and easily extend our product. Thousands of organizations like True Value, Bose, Cornell University, Glacier Water, Pier One Imports, El Camino Hospital and the City of Denver have leveraged DotNetNuke to deploy highly engaging business critical websites. There have been over 7 million downloads of our open source project, which fuels an active global community one million strong. The rapid growth of our commercial products resulted in DotNetNuke Corp. being named as one of the fastest growing private companies in America on the 2011 Inc. 500 list. Founded in 2006 and funded by Sierra Ventures, August Capital and Pelion Venture Partners, DotNetNuke Corp. is headquartered in San Mateo, California, with offices in Vancouver and Amsterdam.

DotNetNuke® and DNN® are registered trademarks of DNN Corp. All other registered and unregistered trademarks in this document are the sole property of their respective owners.

(1) Worldwide New Media Market Model, 1H11, doc #230024, August 2011

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Joseph Beare
Eastwick Communications

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