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Doordarshan Automates With VertigoXmedia

Purchases Xmedia Suite and VertigoXG for graphics production and playout (December 20, 2005)

VertigoXmedia today announced that Doordarshan, India's national television service, has purchased the Xmedia Suite for graphics automation and a VertigoXG system to play out graphics for its programming, broadcast throughout India and reaching nearly 90 percent of the country's residents.

With Vertigo's Xmedia Suite, Doordarshan will have access to a robust suite of tools for automatically creating, managing, and playing out real-time, dynamic broadcast graphics. The network's news staff will be able to create data-driven, full-screen graphics from a pre-built template library accessed directly from AP ENPS. The Xmedia system monitors the live data source and automatically generates up-to-date graphics. From its headquarters in New Delhi, Doordarshan will be able to maintain centralized asset management within the Xmedia system so that all of the network's digital assets can be easily managed and integrated with real-time data feeds from virtually any source.

The VertigoXG system is a full-featured SD/HD graphics system that provides unsurpassed graphics rendering and playback performance. In the Doordarshan facility, the VertigoXG system will be used to play out a ticker and for other channel-branding functions. Used in conjunction with other products in the Xmedia Suite, the VertigoXG provides both master control and production graphics as well as video playout capabilities for a wide range of advanced real-time broadcast applications.

"We are confident the Xmedia and VertigoXG systems fit well with the goals of Doordarshan as it looks to streamline its graphics production. Due to the large volume of graphics that are required to support public service broadcasting, the Xmedia suite will play a crucial role in reducing the complexity and time it takes for Doordarshan to produce such content and develop a consistent, visually exciting on-air look. We look forward to developing our relationship with them and the Indian market they serve," said Darin Crosby, President of Broadcast Solutions for VertigoXmedia.

More information about VertigoXmedia is available at

About VertigoXmedia
VertigoXmedia is an innovator in the field of graphics automation solutions for broadcast television, cable, and digital signage. The company's products significantly streamline the graphics production workflow by offering the ability to automatically capture and control live data, create corresponding data-driven graphics, and deliver professional, real-time graphics to multiple output channels. VertigoXmedia also offers creative design, integration, and consulting services. VertigoXmedia's products and services have been used by many of the world's leading broadcasters, including CBS, CNBC, CNN, ESPN, FOX, NBC, Time Warner Cable, CBC/Radio-Canada, CTV, Global Television, and others around the world.

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Related Keywords:VertigoXmedia, Doordarshan, Xmedia Suite, VertigoXG, graphics production, playout, broadcast graphics, ENPS,


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