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Dominos Blipps It To Promote New 555 Deal

  (January 04, 2012)

(PRWEB UK) 4 January 2012

Dominos Pizza, the pizza delivery expert, has launched a new six-sheet poster campaign with Blippar to bring its latest 555 pizza deal to life.

Over 6,000 sites across the country now sport Dominos poster, which uses the Blippar app to create an augmented reality experience. Users can download deals for their nearest Dominos store, get the Dominos mobile ordering app, become a Facebook fan and view their local menu, all by looking at Dominos poster through a smartphone. The different features of the six sheets jump off the page when viewed through the Blippar app.

To non-Blippar users, the poster simply shows Dominos current 555 deal, which offers any three (or more) 9½ pizzas for just £5.55 each.


Nick Dutch, multimedia manager at Dominos, said: Were always looking for innovative new ways to engage with our customers using the latest technology. This exciting new campaign with Blippar provides us with a great opportunity not only to communicate a good pizza deal, but also to engage with users by offering them information specific to their local store and other features just for mobile users. With sites up and down the country, were looking forward to pizza lovers blipping it where they live to get more from our posters.

Download the Blippar app free at http://www.blippar.com. For further details on Dominos, visit http://www.dominos.co.uk.

Notes to Editors:
Dominos Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Dominos Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Dominos Pizza stores in Germany.

As at 25 September 2011, there were 702 stores in the UK, Republic of Ireland and Germany. Of these, 553 stores are in England, 47 are in Scotland, 28 are in Wales, 19 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 49 are in the Republic of Ireland and four are in Germany.

Founded in 1960, Dominos Pizza is one of the worlds leading pizza delivery brands. Through its primarily franchised system, Dominos Pizza operates a global network of more than 9,350 Dominos Pizza stores in 70 international markets. Dominos Pizza has a singular focus the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at http://www.dominos.co.uk and customers in the Republic of Ireland can order online at http://www.dominos.ie. In addition, mobile customers can order by downloading Dominos free iPhone, iPad and Android apps.

For more information, please contact:
The Dominos Pizza Press Office
Dominos Pizza Group Ltd
Tel: 01908 580654
E: pr(at)dominos(dot)co(dot)uk

Ref: DPGL/CM/580

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Read the full story at http://www.prweb.com/releases/2012/1/prweb9074199.htm.


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