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Diversified Restaurant Holdings Launches Online Ordering at Its Bagger Dave's Restaurants(May 03, 2011)
SOUTHFIELD, Mich., May 3, 2011 (GLOBE NEWSWIRE) -- Diversified Restaurant Holdings, Inc. (BAGGER) ("DRH" or the "Company"), the owner/operator and franchisor of Bagger Dave's Legendary Burger Tavern® ("Bagger Dave's"), a unique, full-service, ultra-casual restaurant and bar, today announced that customers can now place their takeout orders online at www.baggerdaves.com.
Michael Ansley, President and Chief Executive Officer of DRH, commented, "We believe the convenience of online ordering will be readily accepted by our regular patrons while helping to expand our customer base. With access to our complete menu online, customers will also be able to review their previous orders for easy, speedy ordering, while ensuring they get their Bagger Dave's favorites. And, they can easily schedule a convenient pick up time from the web site as well."
"Industry experience suggests that online ordering capability drives additional takeout sales and does not diminish in-store sales. As we move forward, we plan to offer additional online options, such as mobile web browsing applications for iPhone and android systems and promotional programs designed to further enhance takeout sales. Our new system will also allow us to capture contact information and purchase preferences from our customers which will serve to augment our marketing capabilities."
The Bagger Dave's system utilizes the Smarter Takeout® software developed by IT Problem Solver, Inc., a specialist in the restaurant industry offering innovative tools designed to appeal to today's technology-savvy customers.
DRH developed the unique Bagger Dave's concept in 2007 and currently owns and operates four Bagger Dave's restaurants in Michigan. It opened its first two locations, in Berkley and Ann Arbor, in 2008, the third location opened in Novi in February 2010 and the most recent location opened in Brighton in February 2011. The Company plans to open two additional Bagger Dave's stores in Michigan by the end of the year and simultaneously franchise the concept throughout the Midwest.
About Diversified Restaurant Holdings
DRH owns and operates its own unique, full-service, ultra-casual restaurant and bar concept, Bagger Dave's Legendary Burger Tavern®, which was launched in January 2008. The concept focuses on local flair with the interior showcasing historic photos of the city in which it resides. It also features an electric train that runs above the dining room and bar areas. Bagger Dave's offers a full-service, family-friendly restaurant and bar with a casual, comfortable atmosphere. The menu features freshly-made burgers (never frozen), accompanied by more than 30 toppings from which to choose, fresh-cut fries, hand-dipped milkshakes, and a selection of craft beer and wine. Signature items include Sloppy Dave's BBQ®, Train Wreck Burger®, and Bagger Dave's Amazingly Delicious Turkey Black Bean Chili®. Currently, there are four locations in the state of Michigan. DRH is approved to franchise Bagger Dave's in the states of Michigan, Indiana, Ohio, Illinois, Kentucky and Wisconsin. For more information, please visit www.baggerdaves.com.
The Company is also a leading BWW franchisee and currently operates 21 BWW restaurants (seven in Florida and 14 in Michigan). The recipient of many franchise awards, including an award for the Highest Annual Restaurant Sales, DRH remains on track to fulfill its Area Development Agreement with Buffalo Wild Wings, Inc., which requires a total of 38 BWW restaurants in Michigan and Florida by 2017.
Safe Harbor Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are subject to risks, uncertainties and assumptions and are identified by words such as "expects," "estimates," "projects," "anticipates," "believes," "could," and other similar words. Forward-looking statements are based upon the current beliefs and expectations of management. All statements addressing operating performance, events, or developments that DRH expects or anticipates will occur in the future, including but not limited to franchise sales, restaurant openings, financial performance, and adverse developments with respect to litigation or increased litigation costs, the operation or performance of the Company's business units, or the market price of its common stock are forward-looking statements. Because they are forward looking, they should be evaluated in light of important risk factors and uncertainties. Actual results may vary materially from those contained in forward-looking statements based on a number of risk factors and uncertainties including, without limitation, our ability to operate in new markets, the cost of commodities, the success of our marketing and other initiatives to attract customers, customer preferences, operating costs, economic conditions, competition, the availability of financing for franchisees and the Company, and the impact of applicable regulations. These and other risk factors and uncertainties are more fully described in the Company's most recent annual and quarterly reports filed with the Securities and Exchange Commission. Undue reliance should not be placed on the Company's forward-looking statements. Except as required by law, DRH disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.
CONTACT: Investor Contact:
DME Capital, LLC
David G. Burke
Chief Financial Officer
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