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DivX and Flavorpill Create HD Video Blog of 2006 Sundance Film Festival

On-the-Scene Reporting of Festival News in HD DivX Video (January 20, 2006)

Flavorpill (, the preeminent online resource for cultural events, and DivX, Inc. (, the digital entertainment company that created the DivX media format, announced today the launch of Flavorpill Sundance (, a video blog, powered by DivX technology. Capturing all the news, films, and happenings at the world famous film festival in Park City, Utah, Flavorpill Sundance offers not only editorial blog posts, but also reports in high quality DivX video at stunning high definition resolutions.

The DivX and Flavorpill team at the festival are posting daily updates on the movies and celebrities that make Sundance such a high-profile event every year. Armed with inexpensive high definition digital camcorders, the reporters are shooting, editing, encoding into DivX, and uploading video to the Flavorpill website using the new DivX Browser Plug-in, giving the blog an unprecedented immediacy and visual dynamism unique among Sundance coverage.

DivX is a digital media format that enables consumers to create, share and playback high-quality video content across a range of devices and platforms. More than 50 million DivX Certified devices are estimated to be available from major manufacturers at retail outlets globally.

For more information on DivX, Inc., visit For more information on Flavorpill, see

About Flavorpill

Flavorpill publishes nine email magazines filtering cultural happenings in five cities and across the genres of music, art, fashion, and books. Collectively, the Flavorpill publications reach more than 300,000 engaged email subscribers. For more information about Flavorpill, visit:

About DivX, Inc.

DivX, Inc. is a consumer-focused video technology company positioned at the center of multimedia convergence. The company's core offering is the DivX(R) video codec, among the world's most popular video compression technologies with over 200 million users worldwide. The patent-pending DivX video technology offers DVD-quality at 10 times greater compression than MPEG-2 files, enabling full length films to easily fit on a CD or be delivered over broadband connections. DivX video technology powers a range of applications that span the convergence value chain, from a secure IP-based video-on-demand solution to next-generation consumer electronics products and video software applications. DivX, Inc. is headquartered in San Diego, Calif.

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Related Keywords:DivX , Flavorpill , HD Video Blog, 2006 Sundance Film Festival

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