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Discreet’s Broadcast Systems Sales Gain New GroundHD and SD visual effects and editing/finishing systems see growing demand (September 09, 2004)
Discreet, a division of Autodesk, Inc., announced today that a growing number of broadcasters and broadcast post-production facilities around the world have invested in its high-definition (HD) and standard-definition (SD) visual effects and editing/finishing systems. With more than four million households worldwide equipped to receive HD television programming, and the Association of National Advertisers indicating that 37 percent of US marketers plan to spend more on TV advertising this year, market conditions are ripe for Discreet’s customers creating broadcast graphics, promos, commercials and episodics to expand into HD production.
“Markets worldwide, from the United States to Europe, Japan, Australia and Korea, are expanding their HDTV programming,” said Martin Vann, vice president of worldwide sales and marketing for Discreet. “The world’s largest broadcasters have long used Discreet’s systems and they are now relying on Discreet’s HD solutions for creation and mastering. Our visual effects, editing and finishing systems future proof our customers’ most valuable content. Discreet’s SD and HD systems are designed to help broadcasters succeed in this new digital world, providing them with the best creative tools for interactive design, superior performance and high-quality RGB data-centric workflows."
Fuji Television Network, one of Japan’s top-rated commercial TV networks, has purchased Discreet’s flame system on the Silicon Graphics Tezro 4P visual workstation, in order to create HD broadcast graphics and commercials. Fuji Television Network reaches 98 percent of the Japanese population through its 28 TV stations.
Leading Indian broadcaster Star India has purchased Discreet’s smoke HD editing and finishing system on the Silicon Graphics Tezro 4P visual workstation. Star India operates more than 10 TV channels, and the network is standardizing on Discreet’s smoke SD and HD systems, with the goal of delivering over 150 promos per week. Star India currently produces more promos than any other Indian broadcaster.
Said R. Balu, Star India’s vice president of broadcast operations and engineering, “Discreet’s smoke system allows us to produce high-quality promos, packaging, channel and network branding, and stylizing for special events and programs. With smoke we’re able to create a well-differentiated and appealing identity for the Star India channels – an identity that we can refresh frequently, given the smoke system’s speed and capabilities.”
The Telefutura Network, a Spanish-language broadcast network owned by Los Angeles-based Univision, has also purchased Discreet’s smoke high-definition system. As well, Mexican TV giant Televisa’s subsidiary Visat, a pay TV channel producer/distributor, has purchased two Discreet flame HD systems, and two Discreet smoke HD systems.
Lava Studio, an independent design, animation and effects boutique established in Miami in June 2004, is using Discreet’s flame visual effects system on broadcast spots. The boutique was founded by renowned broadcast artists Robert Kirkpatrick and Leo Lovera, who collaborated on the re-branding of Animal Planet International, and have worked on spots for the likes of Panasonic, Discovery Kids, Starburst and Chevrolet.
The following facilities around the world have recently invested in a variety of Discreet products in order to enhance their HD services:
Matchbox (Brussels, Belgium), Edithouse (Gothenburg, Sweden), The Machine Room (London, UK), Elite Television (Leeds, UK), Modern Digital (Seattle, USA), Northwest Imaging & FX (Burnaby, Canada), Motion Magic Digital Studios (Shanghai, China), Oriental Post (Bangkok, Thailand), and Ambience Entertainment (Sydney, Australia) have purchased Discreet’s smoke HD system. Mindfield Pictures (Detroit, USA) has purchased Discreet’s smoke HD system, and the smoke SD system running Linux. Edithouse (Gothenburg, Sweden), Ambience Entertainment (Sydney, Australia), Pirates ‘N Paradise (Dusseldorf, Germany), mad.house Inc. (New York, USA), Nice Shoes (New York, USA), Slingshot Productions (New York, USA), Turner Studios (Atlanta, USA), Charlie Uniform Tango (Dallas, USA), Suspect TV (New York, USA), and Omnibus Japan (Tokyo, Japan) have purchased Discreet’s flame HD system.
Discreet’s stronghold over the SD programming market continues, with Fox News having purchased Discreet’s flint SD visual effects system, and ABC Family Channel having bought two Discreet smoke SD systems. ABC Family Channel is distributed in over 84 million homes and offers light-hearted programming for children, teenagers and adults.
Other recent smoke SD system buyers include Jelly TV (Bristol, UK), Serena Digital (Madrid, Spain), Cinema Centro Filmes (Sao Paulo, Brazil), OpenMind Film (Cologne, Germany), Burkewood Communications Corp. (Princeton, NJ), Dreams Factory Corporation (Richmond, Virginia), Post Op (Dallas, USA), Dinamo Filmes (Sao Paulo, Brazil), and IVFX (Buenos Aires, Argentina).
Targeted at broadcasters and post-production facilities, Discreet’s flint SD visual effects system is now available on an IBM workstation running Linux. Along with Fox News, early adopters of the flint SD system running Linux are: Ghost (Copenhagen, Denmark), Impossible Pictures (Denver, USA), MOONFX SDN BHD (Malaysia), GALTEC CO LTD (Tokyo, Japan), ZSPACE (Sydney, Australia), and The Post Office (Amsterdam, Netherlands).
Impossible Pictures (Denver, Colorado), a creative shop standardized on Discreet systems, recently purchased a turnkey Discreet flint system running Linux, with a companion license for Discreet’s smoke system. Impossible Pictures will be developing a sports and ID package for Altitude Sports and Entertainment Network, with the network launch scheduled for late September.
Said Joel Pilger, president of Impossible Pictures, “As customers demand faster and more sophisticated results, Discreet’s flint and smoke systems running Linux are the logical solution to meet our needs. We've found flint on Linux to be a robust system on a stable platform. The tight integration of Action and Batch enables our artists to stay focused on their creative vision while letting the software keep track of the details. flint and our other Discreet systems are a key ingredient in making us unique.”
Discreet empowers media professionals to realise the visual experience and transform their most evocative and ambitious visions into reality. Discreet's award-winning solutions are designed for digital media creation, management and delivery—across all disciplines from film and television visual effects, colour grading and editing to animation, game development, web/interactive, and design visualisation. Discreet is based in Montréal, Québec and is a division of Autodesk, Inc, the world's leading design and digital media creation, management, and distribution company. Product and corporate information: www.discreet.com.
Related Keywords:Discreet, Autodesk, editing/finishing, visual effects, Martin Vann, Fuji Television Network, Silicon Graphics Tezro 4P, Star India, R. Balu, Telefutura Network, Univision, Visat, Televisa, Lava Studio, Robert Kirkpatrick, Leo Lovera, Fox News, ABC Family Channel, IBM,