|Page (1) of 1 - 07/22/04||email article||print page|
Discreet Sponsors Seminars for ASC MembersSeminars demonstrate company?s lustre digital color grading system (July 22, 2004)
Discreet, a division of Autodesk Inc., is sponsoring seminars demonstrating the companys lustre digital color grading system for members of the American Society of Cinematographers (ASC). These events will take place today and on July 27th at the Digital Cinema Lab at the Entertainment Technology Center in Los Angeles.
?This is an important part of a series of educational initiatives to help keep our members apace of the latest advances in technologies that affect our art and craft, said ASC Vice President Curtis Clark, who also chairs the organizations Technology Committee. ?At the same time, we see these seminars as a two-way street. We are providing technology developers with insights for how they can best serve our needs.
Clark says that the Discreet lustre system was used to color correct the ASC Standard Evaluation Materials (StEM) project conducted in conjunction with the Digital Cinema Initiative (DCI) representing seven major Hollywood studios. The project was designed to provide standard test materials for evaluating the performances of new digital projectors along with other components of the digital cinema imaging chain.
The Discreet lustre systems unique capabilities including 4K and 16 bit file support, advanced grading tools and early support for the KODAK Display Manager -- Kodaks advanced color management system for calibration and profiling of display monitors and projectors -- were key in enabling the ASC and DCI to demonstrate that digital projection could closely match an optical projection. Discreet is proud to contribute to ASCs ongoing quest to educate todays cinematographers.
Discreet empowers media professionals to realize the visual experience and transform their most evocative and ambitious visions into reality. Discreet's solutions are designed for digital media creation, management and delivery - across all disciplines from film and television visual effects, colour grading and editing to animation, game development, web/interactive, and design visualization. Discreet is based in Montréal, Canada and is a division of Autodesk, Inc, the world's leading design and digital media creation, management, and distribution company. Product and corporate information: www.discreet.com.
ASC traces its roots to 1913 when a handful of cinematographers organized camera clubs in New York and Los Angeles for the purpose of sharing ideas about technical and creative issues. The two clubs coalesced into one organization with 16 charter members on January 8, 1919. From the beginning, ASC membership has been by invitation based on the individuals body of narrative film work. Some 275 cinematographers with national roots in approximately 20 countries are members of ASC today. In addition, there are 140 associate members from various allied sectors of the industry. For more information about ASC, visit www.theasc.com.
Related Keywords:Discreet, ASC, lustre, digital color grading, Autodesk, American Society of Cinematographers, Digital Cinema Lab, Curtis Clark, ASC Standard Evaluation Materials, StEM, Digital Cinema Initiative, DCI, KODAK Display Manager, cinematographers,