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Discover the World With GowallaNew Gowalla Guides Seamlessly Blend Insights From Local Experts and Friends to Inspire Discovery, Experience, and Sharing Across the Globe; Now Available on iPhone and Android or at Gowalla.com (September 22, 2011)
AUSTIN, TX -- (Marketwire) -- 09/22/11 -- Gowalla (www.gowalla.com), your guide to the world's most loved places, today announced the launch of its re-imagined mobile app, available for iPhone and Android, along with a newly redesigned website for people exploring the world around them. The new service features more than 60 social guides to cities around the world, created by the Gowalla community, well-known content creators and local experts. These Gowalla Guides make it easy to discover where your friends have visited, what the locals love to do and where experts recommend you go.
"Our mission is to inspire people to go out and share their world," said Josh Williams, CEO and co-founder of Gowalla. "Our new Gowalla Guides are not only a realization of this mission, they bring the magic of mobile, local and social technologies to a larger, mainstream audience eager to find real value from location-based services."
In addition to social guides built by the places the Gowalla community frequents, over 20 Gowalla Guides from brands are also launching today, including Disney, National Geographic and the Austin American-Statesman. Gowalla keeps valuable information ready and at your fingertips, whether you're looking to "Walk in Walt's Footsteps" -- part of Gowalla Guides by Disney -- or if you're wondering where "The Best Photo Opps" are at Yosemite National Park -- by National Geographic, turning a family vacation or a weekend getaway into an enhanced experience.
"Gowalla Guides give people a collective and meaningful view of the world," said Robert Michael Murray, Vice President of Social Media for National Geographic. "We're always looking for fresh, innovative ways to involve our members so they can connect with what's going on around them. Using Gowalla gives everyone the opportunity to not only receive, but relate to information in their own, personal way."
With the help of its community and partners, Gowalla will aggressively launch additional Guides in the weeks and months to come, along with completely redeveloped versions for other platforms.
"Since the beginning, Gowalla has been about far more than simply telling your friends where you are now," added Williams. "It's about discovering the world's best places and sharing your story at the places that mean the world to you. The new Gowalla is a massive step towards accomplishing this."
The Gowalla App is available for free from the App Store on iPhone and iPod touch or at www.iTunes.com/AppStore. Android users can download Gowalla at Market.Android.com.
Headquartered in Austin, Texas, Gowalla is your guide to the world's most loved places. Its award-winning mobile app and website -- paired with an ever-growing collection of socially-powered Guides to cities, parks and regions across the globe -- as curated by the Gowalla community and experts like Disney and National Geographic -- make it easy for friends and families to share and discover photos, experiences and recommendations on the go.
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