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Directorial Duo Aggressive Shoots and Creates FX for Juanes' "Me Enamora"

(October 30, 2007)
DMN Newswire--2007-10-30--For Colombian mega-star Juanes, the music video directing duo Aggressive, a.k.a. Alex Topaller and Dan Shapiro, created the video for "Me Enamora," the first single off his new album La Vida es un Ratico (Universal Music Latino). The single has skyrocketed to #1 in all Latin markets, holding its place for over 4 consecutive weeks, and tops the charts in 14+ countries worldwide. Juanes is also the featured artist for the month of October on MTV Tr3s. The music video was so successful, that at Universal's request, Aggressive adapted elements from the video to integrate into Juanes' live performance at the MTV Tr3S Los Premios Awards 2007, where he was the featured presenter.

This is not a conventional Latin love-story. Aggressive decided to take things to the road, having Juanes enlist dozens of uniformed highway workers to deliver his message of heartfelt love via colorful handheld digital signs. Shooting everything on green screen and doing their own visuals, Aggressive not only composited the rows upon rows of marching workers onto the dark, atmospheric highway, but also had to track Juanes' performance footage onto hundreds of spinning, flipping, and shaking handheld blue cards. Post-wise this was a technical nightmare.

http://www.whatisaggressive.com/JUANES/JUANES_ME_ENAMORA.mov

Aggressives Dan Shapiro explained the process. ?Let's break it down: First off, the concept of the video has our hero-girl encounter hundreds of marching highway construction workers on a dark country road. We shot everything on green, so both the  highway environment and Juanes' LED performance space were created entirely in post. To create the rows of marchers, Alex and I composited layer upon layer of keyed-out HD footage in z-space (not an easy thing for a PC to handle). But that was the easy part. Because the main visual device of the video was hundreds of hand-held video panels, it was crucial that Juanes' bright performance setup look like a real physical object held, flipped, and spun in the shaky hands of the marchers. To accomplish this, we shot the marchers holding and manipulating big blue cards with track marks, and then used After Effects to corner-pin track Juanes' performance onto each and every card, sometimes dozens in a scene, for well over a hundred shots.


Alex Topaller, Dans partner, added, ?As the cards were flipped, they would fall in and out of shadow, causing problems keying. However, after trying a number of reflective surfaces, we found chroma-blue paint (and a lot of roto-scoping when needed), to be the best solution. For keying we used Keylight, which usually managed to preserve realistic shadows on the cards.

Shapiro and Topaller, who are also talented VFX Artists, executed their complex effects and composites at the independent design, effects and post finishing company, Guerilla FX (New York, NY), on 3D Studio Max version 9 and Adobe After Effects version 7. Guerillas Jason Yantz completed the online editing assignment on a Mac Final Cut Pro.

The music video was produced by RefusedTV (Los Angeles, CA) and shot by Aggressive at Ben Kitay Stages (Los Angeles) with Executive Producer Cathy Pellow, Producer JP Fox, Director of Photography Damien Acevedo and Adam Lawson, the Assistant Director.
 
Juanes "Me Enamora (Universal Music Latino) is the eighth video directed by the Aggressive duo. Their other music videos include: The Click Five - "Jenny" (Atlantic Records); Killswitch Engage - "The Arms of Sorrow" (Roadrunner Records); Megadeth - "A Tout le Monde (Set Me Free)" (Roadrunner Records); Bloc Party - "I Still Remember" (Vice Records); Black Label Society - "Concrete Jungle" (Roadrunner Records); Hoobastank - "Born to Lead" (Island/Def Jam Records) and Lil' Rob - "Summer Nights" (Upstairs Records).

Aggressive is represented for commercial work by New York-based Zero To Sixty (0:2:60) and Guerilla FX and continues to make their professional home at Guerilla FX. The are represented by RefusedTV for music videos work.To see more of their work, go to: www.0260.com; www.guerillafx.com and www.whatisaggressive.com

Guerilla FX and 0:2:60 are headquartered at 121 West 27th Street, New York, NY 10001. For further information about the effects and editorial facility, or the advertising production company, contact Theresa Loquercio at (212) 807-7123; and please visit the Guerilla FX website at www.guerillafx.com and the 0:2:60 site at www.0260.com

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Credits:
Production Company: RefusedTV
City/State: Los Angeles, CA
Directors: Aggressive
Executive Producer: Cathy Pellow
Producer: JP Fox
Director of Photography: Damien Acevedo
Assistant Director: Adam Lawson

Stage: Ben Kitay Stages
City/State: Los Angeles, CA

Postproduction: Guerilla FX
City/State: New York, NY
VFX Artists: Aggressive
Editor: Jason Yantz

Equipment: 3D Studio Max version 9, Adobe After Effects version 7, Mac Final Cut Pro.

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Related Keywords:Juanes; Me Enamora; Aggresive; Guerilla FX

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