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Director Scott McCullough Joins STORY

McCullough has earned high praise for his skill in action-based storytelling (March 07, 2006)

Director Scott McCullough, whose work includes spots for Ford, EA Sports, Budweiser and NAPA Auto Parts, has joined STORY, with offices in Chicago, Los Angeles and New York, for exclusive national representation in commercials. McCullough, who often works as his own DP, has been directing for more than ten years and has earned high praise particularly for his skill in action-based storytelling. He is the recipient of more than two dozen U.S. and international awards for his work in commercials and music videos.

?I have followed Scotts career closely and his work gets better all the time, said STORY executive producer Mark Androw. ?He is a true master of the craft of the filmmaking and it shows in the beautiful film he delivers. He also has a strong appreciation for the nuances of advertising and works as a team player with agency creatives.

McCullough recently exited BeachHouse Films, Santa Monica, where he was on staff since 2001 and where he completed a long list of commercial assignments. Among them was a commercial for PacifiCare via Doner, Detroit, featuring actor Paul Newman and his Haas Racing Team. Like that project, much of McCulloughs recent work is auto related, with his other credits including Ford (J. Walter Thompson, Detroit), NAPA Auto Parts (Fahlgren Advertising), and the EA Games title ?NASCAR Thunder (OWNP).

Through Paradox Films in Charlotte, NC, McCullough also directed the spot Push On for Budweiser and DDB, Chicago, that featured NASCAR driver Dale Earnhardt Jr. ?Dale lost his father a week and a half before we shot that, recalled McCullough. ?I had also recently lost my father, so that project had a special meaning for me. It was a simple but effective piece.

McCullough said that his decision to join STORY was predicated on its national presence, strong sales support and sterling reputation. ?I am at a crucial point in my career and I want to be associated with a company with a strong national basis in advertising, he said. ?I was impressed with STORYs willingness to work hard to make each advertising project everything that it can and needs to be.

A native of Minneapolis, McCullough began his career there after studying film at the University of Minnesota. His early success came in music videos and he spent nearly two years working with the rock star Prince on a variety of music video and film projects. He broke into commercials through Minneapolis-based James Productions. His work there included the Rollerblade spot Cats via Carmichael Lynch that became a finalist as Cannes. McCullough relocated to the West Coast in 2001 to join The Directors Network and then moved to newly-formed BeachHouse.

Other highlights of McCulloughs career include NASCAR Winston Cup 100%, an 11-minute, large format film produced for R.J. Reynolds and combining action from seven races (3-4 cameras each race) in the NASCAR Winston Cup series. McCullough shot the film in 65mm, five perf format. The $4.3 million film, which won numerous awards, was shown in conjunction with NASCAR events in a specially constructed mobile theater called Thunder Theater, dubbed the ?Worlds Largest Mobile Theater.

McCullough has also directed three short dramatic films. He won a Best Director Award at the 2003 Festival Internacional de Biarritz for his film Innocent. His film Gods Helper won Jury and Best Actress awards at that same festival. ?Short films are practical and entertaining, and I find them to be an asset to directing talent and storytelling, he said. ?Commercials are really very short films and, to me, have the same purpose?to tell a story and sell an idea.

Although McCullough would ultimately like to try his hand at long form, for the present he is firmly focused on commercial work through STORY. ?I want to be an extension of the agency, to be a resource to their creative team, observed McCullough. ?I want to help them find the best approach to their project and to determine how best to work within their time and budget requirements.

STORY is represented is represented on the East Coast by (212) 604-0440; in the Midwest by Doug Stieber & Co. (312)222-9595, in the Southeast by Miller Associates, (954) 563-6004; in the Southwest by Fran Montoya, (214) 823-8123 and on the West Coast by OPTiONS ((310) 578-9383


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