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Digitized Free Copy of Guy Kawasaki's The Macintosh Way Now Available Thanks to OfficeDrop and Pixability(August 02, 2010)
CAMBRIDGE, MA -- (Marketwire) -- 08/02/10 -- A newly digitized version of Guy Kawasaki's ground-breaking technology marketing book, The Macintosh Way, is now available for free download at http://freemacway.com/. OfficeDrop, a document scanning and digital filing system startup, provided the scanning services that turned an old copy of the book that was sitting on Guy's bookshelf into a text-searchable PDF. Pixability, a video marketing service, filmed the rebirth of the book surrounded by well-known Apple products since the book was written, including the original Macintosh 512k, a working Newton and the original Bondi iMac. See the video at: Pixability.com/Kawasaki.
In The Macintosh Way, Guy Kawasaki outlines the principles of technology evangelism. Although the work remains a highly topical guerilla marketing book, the publisher let it go out of print. Guy recently regained the rights to his book, and wanted to digitally distribute it as a PDF for free to his Twitter followers.
"Information wants to be free, and now I can provide my very first book to everyone for free. OfficeDrop and Pixability were indispensable parts of this liberation effort," said Guy.
"We were happy to take on such an exciting project, and working with Guy was a lot of fun," said Healy Jones, VP of Marketing at OfficeDrop. "The Macintosh Way is an important book for many technology startups, and we were honored to turn it into a great eBook. People can also get the book for free on their iPad with OfficeDrop's new iPad Paper-to-Go app."
To document the entire destruction and resurrection of the book, Pixability took footage of the scanning process and edited a video to tell the story of The Macintosh Way. The finished video follows Kawasaki's work throughout the conversion process and cleverly features the progression of Apple products over more than 20 years. The Vintage Mac Museum supplied most of the working Mac computers.
Pixability's CEO Bettina Hein comments, "We jumped at the opportunity to tell the story of rebirth in The Macintosh Way on video. It's a great story, and we think viewers will enjoy seeing the progression of Kawasaki's work from printed copy to an eBook."
OfficeDrop is a web-based digital filing and document scanning service that helps small businesses manage paper and digital documents. OfficeDrop provides a search engine for paper that quickly organizes paper and electronic materials online so information can be found in an instant, whenever and wherever it is needed. The affordable service helps businesses save time and money, and allows offices to fully utilize their information by bringing paper to digital platforms. Headquartered in Cambridge, MA, OfficeDrop was founded in 2007 and has won awards such as AlwaysOn Global 250 and MITX Technology Awards. For more information, visit www.officedrop.com.
Pixability helps small and medium-sized businesses tell their story and increase sales with video. Pixability makes it affordable and easy to create professional web videos with a simple three-step process: customers shoot their own video footage with expert guidance, Pixability edits the videos professionally and then helps to market them on YouTube, Facebook and other platforms. Headquartered in Cambridge, MA, Pixability was founded in 2008 and recently won the Small Business Summit's Hot Tech Award. For more information, visit www.pixability.com.
Youtube Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=1322601
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