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Digital Shelf Space's Flagship Product GSP Rushfit Reaches #2 on the Top Rated Exercise and Fitness Titles List on Amazon.com

(May 22, 2012)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 05/22/12 -- Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:DSS)(OTCQX:DTSRF) announced today that GSP RUSHFIT?? reached #2 on the Amazon.com Exercise and Fitness Top Rated product list on May 16th, 2012, after less than 5 months of being listed for sale at Amazon.com. The #1 rated product in the top 100 is Beachbody's Insanity??, followed by GSP RUSHFIT at #2, and Beachbody's P90X?? at #3. Insanity and P90X are both produced by market leader Beachbody, LLC and have been supported with multi-million dollar TV advertising campaigns over a number of years dating back as far as 2005 in the case of P90X. The top 100 Amazon.com ratings list is based entirely on Amazon.com customer rating feedback scores, and GSP RUSHFIT has achieved a perfect five star rating from each customer that has reviewed it.

"We are extremely pleased by our success selling GSP RUSHFIT on Amazon.com and the tremendous feedback and enthusiasm from Amazon.com customers. It is amazing that we've achieved this success with only a small fraction of the annual marketing and advertising budget spent by industry leaders such as Beachbody, LLC and Zumba Fitness, LLC," said Jeffrey Sharpe, President and CEO for DSS. "In addition, we're very pleased to see how quickly we've moved up the Amazon rankings and look forward to seeing our results through 2012 and into the peak fitness season later this year."

About Digital Shelf Space Corp.

Digital Shelf Space is an independent creator, producer and distributor of home entertainment content targeted at the fitness and sports instruction market. Digital Shelf Space's overall content partnership strategy is to align itself with world-class, global brand partners. For more information visit www.digitalshelfspace.com and to view our flagship project with Georges St-Pierre, visit www.gsprushfit.com.


ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward-looking information is generally identifiable by use of the words "believes", "may", "plans", "will", "anticipates", "intends", "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about expected results over the coming months for GSP RUSHFIT on Amazon.com; and expected results of GSP RUSHFIT on Amazon Canada and Amazon UK.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, expected growth of sales on Amazon.com. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: sales results on Amazon.com may not continue as expected, or at all; sales on Amazon Canada and Amazon UK may be significantly lower than expected; the substantial investment of capital required to produce and market video and entertainment productions, the need to obtain additional financing and uncertainty as to the availability and terms of future financing, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry, significant competition in the global economic market, the possibility the rate of growth of the market for fitness media will slow, reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space, the possibility of competition from other ecommerce and online marketing vendors, including competition from market leaders with substantially larger marketing budgets; the continued strong growth in adoption of digital media, the possibility of new fitness titles from traditional large studios that target the male demographic, large media production companies may move ecommerce operations in-house rather than outsourcing, reliance on production studios continuing to outsource ecommerce operations, reliance on a number of key employees, limited operating history, the possibility of claims against the intellectual property rights of Digital Shelf Space, the possibility of infringements upon the intellectual property rights of Digital Shelf Space, and volatility of the market price of Digital Shelf Space shares.

A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Contacts:
Digital Shelf Space Corp.
David Bogart
SVP Business Development and Production
604-736-7977
604-736-7944 (FAX)
dave(at)digitalshelfspace.com
www.digitalshelfspace.com


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Related Keywords: DSS , Digital Shelf Space , Georges St-Pierre , RUSHFIT , GSP , Amazon.com , Fitness DVD , Home, Male, Canada, Marketwire, , Sports, Television, Business, Entertainment, Sports, Other,

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