2011 Highlights

-- Began distribution of flagship product, GSP RUSHFIT, starring Mixed Martial Arts ("MMA") World Welterw....." />
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Digital Shelf Space Exceeds $2.5 Million in Revenue for the Year Ended December 31, 2011

(March 15, 2012)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 03/15/12 -- Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:DSS)(OTCQX:DTSRF) is pleased to announce its audited financial results for the year ended December 31, 2011.

2011 Highlights

-- Began distribution of flagship product, GSP RUSHFIT, starring Mixed Martial Arts ("MMA") World Welterweight Champion Georges St-Pierre. -- Total annual revenues in excess of $2.5 million. -- Secured global distribution agreement with Northern Response (International) Ltd. ("Northern"). -- GSP RUSHFIT achieves significant retail penetration in North America, and is now sold at retailers, including but not limited to, Canadian Tire, Zellers, National Sports, Sport Chek, Sports Experts, Academy Sports and Outdoors, and The Sports Authority. -- GSP RUSHFIT in its first year of distribution becomes the #1 selling fitness series of all time by a professional athlete with in excess of 250,000 DVDs sold. -- Signed new long-term License Agreement with MMA World Welterweight Champion Georges St-Pierre related to potential future fitness products and services under the RUSHFIT brand.


The total revenue for the year of $2,571,182 (December 31, 2010 - $47,204) continued to be driven primarily by the Company's flagship product GSP RUSHFIT an 8-week home-based DVD workout program starring MMA World Welterweight Champion Georges St-Pierre. In addition to the product sales directly through the GSP RUSHFIT website (www.gsprushfit.com) wholesale revenues now represents 50% of the Company's total annual sales. Through the Company's partnership with Northern, distribution channels during 2011 increased to include but not limited to Zellers, Sport Chek, National Sports, Sports Experts and Canadian Tire in Canada and in the US, The Sports Authority which is the largest retailer in the American sporting goods channel. Plans for increased retail distribution in the US and international expansion continues to move forward and the Company anticipates new markets to be opened throughout 2012.

Mr. Jeffrey Sharpe, President and CEO of DSS stated, "We are very pleased with the 2011 year end financial results. To have essentially gone from a non-revenue generating company in 2010, to launching our flagship product GSP RUSHFIT in 2011 and surpassing $2.5M in revenue on a fairly modest advertising budget, is a significant achievement for our team. We are even more excited about our growth strategy for 2012 which includes looking to add new global branded media products in the sport instruction and fitness categories into our library, as well as expanding our distribution channels both in North America and internationally and extending our marketing and advertising reach for the GSP RUSHFIT brand."


During the year ending December 31, 2011, operating expenses increased to $3,782,293 (2010 - $1,323,424). The primary factor to this increase of $2,458,869 was the expenses incurred in support of the increased revenue generated this year by the sales of the GSP RUSHFIT program.

Net Loss

Although expenses more than doubled on a period to period comparison, the loss for the year ended December 31, 2011 was only $1,174,061, a decrease of $255,955 or 17.9% from the net loss of $1,430,016 for eleven months ended December 31, 2010.

Selected Financial Highlights

Selected Period Information ---------------------------------------------------------------------------- ---------------------------------------------------------------------------- Eleven months Year ended ended Dec 31, 2011 Dec 31, 2010 (Audited) (Audited) ---------------------------------------------------------------------------- ---------------------------------------------------------------------------- Gross Revenue $ 2,571,182 $ 47,204 Net loss $ (1,174,061) $ (1,403,016) Weighted average number of shares outstanding 48,245,883 10,447,782 Net loss per share (1) $ (0.024) $ (0.14) Total assets $ 1,830,605 $ 1,661,338 Total liabilities $ 403,393 $ 649,306 Shareholders equity $ 1,427,212 $ 1,012,032 ---------------------------------------------------------------------------- ---------------------------------------------------------------------------- (1) Basic and fully diluted net loss.

About Digital Shelf Space Corp.

Digital Shelf Space is an independent creator, producer and distributor of home entertainment content targeted at the fitness and sports instruction market. Digital Shelf Space's overall content partnership strategy is to align itself with world-class, global brand partners. For more information please visit www.digitalshelfspace.com and to view our flagship project with Georges St-Pierre, please visit www.gsprushfit.com.


Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward-looking information is generally identifiable by use of the words "believes," "may," "plans," "will," "anticipates," "intends," "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about plans for increased retail distribution in the United States; international expansion; the opening of new markets in 2012; projections for further growth continuing to meet and exceed earlier forecasts; new television and internet marketing campaigns for GSP RUSHFIT; expanded sales into overseas markets; expected growth of retail sales of GSP RUSHFIT; the development and sale of complementary GSP RISHFIT product lines; the launch of a new fitness-based DVD series or product line starring a celebrity or athlete; the Company's strategy, future operations, prospects and plans of management; the Company's expectations with respect to existing and future agreements with third parties; estimates of the length of time the Company's business will be funded by anticipated financial resources; and anticipated results and benefits of consumer use of celebrity fitness products.

In connection with the forward-looking information contained in this news release, the Company has made numerous assumptions, regarding, among other things, the timing and quantum of revenue generated through sales of the Company's products; revenues will continue at current levels and increase; sales will increase during seasonal periods in the fourth quarter; the sufficiency of budgeted expenditures in carrying out planned activities; the Company's ability to protect its intellectual property rights and not to infringe on the intellectual property rights of others; the availability and cost of labour and services; expected growth of sales as a result of the Northern Response Partnership and consumer demand ;and expected results from the use of celebrity fitness products. While the Company considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause the Company's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: the Company may not be able to sustain or increase revenues achieved during the current reporting period; the Company's products may not achieve the brand recognition and increased distribution as currently anticipated; the digital delivery of the Company's products may not produce additional revenue in the anticipated amounts, or at all; the Company may never expand its distribution channels domestically or internationally; anticipated international expansion may not occur in the anticipate timeframe; the Company may not adopt successful advertising strategies or marketing methods; the Company may not develop or sell complementary GSP RUSHFIT product lines and/or may not achieve sales of such products to existing customers in the quantum anticipated, or at all; the Company may not be able to launch a new fitness-based DVD series or product line starring a celebrity or athlete; the substantial investment of capital required to produce and market video and entertainment productions, the need to obtain additional financing and uncertainty as to the availability and terms of future financing, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry, significant competition in the global economic market, the possibility the rate of growth of the market for fitness media will slow, reliance on the health and marketability of celebrity fitness talent in productions owned by the Company, the possibility of competition from other ecommerce and online marketing vendors, the continued strong growth in adoption of digital media, the possibility of new fitness titles from traditional large studios that target the male demographic, large media production companies may move ecommerce operations in-house rather than outsourcing, reliance on production studios continuing to outsource ecommerce operations, reliance on a number of key employees, limited operating history, the possibility of claims against the intellectual property rights of the Company, the possibility of infringements upon the intellectual property rights of the Company; the Company may not have sufficiently budgeted for expenditures necessary to carry out planned activities; future operating results are uncertain and likely to fluctuate; the Company may not have the ability to raise additional financing required to carry out its business objectives on commercially acceptable terms, or at all; and volatility of the market price of the Company's shares.

A more complete discussion of the risks and uncertainties facing the Company is disclosed in the Company's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com. All forward-looking information herein is qualified in its entirety by this cautionary statement, and the Company disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Digital Shelf Space Corp.
Jeff Sharpe
President & CEO
604-736-7977 ext. 111
604-736-7944 (FAX)

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