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Digital Projections LIGHTNING 35HD Projectors Used At E3

Projectors helped earn Electronic Arts the award for best booth at the show (June 17, 2005)

Digital Projection International (DPI), an Emmy Award-winning manufacturer of high-performance projection systems, announced that Temaki, LLC employed 9 LIGHTNING 35HD projectors at the Electronic Arts booth at E3 2005. The resulting unique display helped earn Electronic Arts the award for best booth at the show.

California based Tekamaki, LLC, a DPI rental and staging customer, was responsible for the audio/video staging for the award-winning booth. Using 9 LIGHTNING 35HD projectors, Tekamaki created a full 360-degree edge blended cylindrical image on a 13.5 tall screen measuring 60 in diameter and 188 in circumference. Under the direction of Rod Swanson at EA, Arnson graphics was engaged to create the 10,053 pixel-wide, 720p high definition presentation that was shown in the booth. The video was sliced into (9) 720P sections and delivered via HD-SDI by (9) Qubit servers, to each of 9 Digital Projection MMS-1000s (multi-media switchers). The MMS 1000s applied accurate geometric warp correction, soft edge blend, and up scaling to 1080P, before passing the HD signals via fiber-optic DVI, to each of the 9 LIGHTNING 35HD projectors.

The resulting display created a user experience that impacted the full peripheral vision of the viewers. Bob Loney, a Tekamaki partner and lead projectionist for the EA booth, commented: ?visual elements happening screen front often traveled the screen and concluded screen rear. Comets circled the booth circumference to explode across the entire screen. Working behind the scenes, the nine MMS-1000s from Digital Projection accommodated warp shaping, edge blend geometry, edge feathering, and image scaling up to 1080P. To keep the signal completely digital, Digital Projections DVI-based fiber optic interface, DigiLink, was used to transmit the signals to the LIGHTNING 35HD projectors. The all-digital signal-chain was kept very clean and simple to ensure the highest image quality.

After an intense pre-planning and testing process, the display was nearly ready for final staging by Tekamaki. Two days prior to the client demo, it was determined that the MMS-1000 needed a firmware enhancement in order to support the unique application. Bob Loney contacted Keith Frey at Digital Projection and within two days, a revised firmware was tested in Atlanta and forwarded to Loney. ?Thirty minutes after installing the new operating system, we had a two-image edge blend on a curved wall looking tighter than most edge blends Ive seen on flat screens. Ive set up a lot of video screens over the years but after all the prep and set up work, seeing this picture was fun, even exhilarating clearly one of the most memorable projects Ive been involved with Loney said. Todd Arnson of Arnson Communications explained : ?After screening the material hundreds of times through the various production and post-production processes...I still found myself on the show floor thoroughly entertained and immersed in this unique promotional moment.

Ultimately, Electronics Arts was pleased with the results as well. Nancy Fong, vice president of creative services at Electronic arts said: ?Matt Ward and his crew [including Loney, Joe Conway and Ron Machado] at Tekamaki were instrumental in bringing our vision of a surround video experience to reality. This years booth and video presentation was the most ambitious the company has attempted?winning the Best Booth of E3 Award validated the positive feedback we received from internal and external parties."

In addition to the 35HD utilized at E3, other projectors in Digital Projections PROFESSIONAL series include the LIGHTNING 30sx+, LIGHTNING 35HD-T, TITAN 6000sx+, and HIGHLite sx+ and HD products.

About Digital Projection International
Founded in 1989, Digital Projection International (DPI) has been instrumental in the development and application of Digital Light Processing technology by Texas Instruments for projection systems. DPI introduced the worlds first 3-chip DLP projector in 1997, and has since delivered expert system engineering and world-class customer services, thus maintaining its position as a digital imaging pioneer.

DPIs groundbreaking projection research and development has garnered the admiration of industry professionals around the world. This has earned the company many awards, including two Emmy® Awards for Outstanding Achievement in Engineering Development by the Academy of Television Arts and Sciences. DPI remains the first and only projector manufacturer to win the coveted award.

Today, DPI manufactures and distributes an extensive line of ultra high-performance 3-chip and single-chip DLP projection systems. These projectors are the reference standard for demanding applications such as large-venue, live-event staging, fortune 5000, homeland security, education, medical and scientific research, command and control, digital cinema, commercial entertainment, worship and elite home cinema.

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Related Keywords:Digital Projection International, DPI, LIGHTNING 35HD, E3, Electronic Arts, Projectors, Tekamaki, DPI, Qubit, MMS-1000, DVI, DigiLink, Arnson Communications,


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