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Digital News Reel Announces Technological Breakthrough

Distribute uncompressed media files (January 20, 2006)

What is destined to become the industry standard is now available to the media industry. Digital News Reel ( has developed a process to produce and distribute full, uncompressed media files via the Internet to television and radio networks.

Although sending video across the Internet is not new technology, sending it uncompressed is. Most companies send MPEG or compressed files across the Internet.

The process is strikingly simple: For a news agency or television station to access video b-roll, all they would need to do is log into a virtual server, access and download the digital file, and then edit the file for broadcast. Because the file is transmitted in an uncompressed format, the footage is received in a broadcast-ready format.

This process has many advantages: The files can be downloaded at the recipient's convenience; the files are not compressed (makes for easy editing), and the use of satellite uplinks is not needed. Additionally, transfer time (and tape) is also saved, since the footage is received in broadcast-ready quality.

Digital News Reel can also send digital audio files to radio stations. With separate servers for both video and audio, Digital News Reel will serve radio and television stations alike.

How It Works

First, video is uploaded to state-of-the-art servers -- operating with dual processors, 10,000 rpm striped and mirrored SATA drives, dual gigabit Ethernet ports and cutting-edge encoding software -- specifically designed for large format video transfer. Then the video is exported as an uncompressed media file and distributed to radio and television networks on a dual OC-192 fiber-optic connection. Upload speeds can range up to 100 Mb per second, depending on your connection speed and location.

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