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Digital Magic Hong Kong Sets Up SCRATCH 3D and RED Workflows from ASSIMILATE

SCRATCH DI Workflow Ideal for 3D and RED Camera-Based Productions
Hong Kong, China - August 23, 2010 - Digital Magic Hong Kong, a leader in state-of-the-art post-production in Asia, has now established an ASSIMILATE SCRATCH digital intermediate (DI) workflow to specifically handle the conform, color grading, and finishing of RED digital camera's native R3D files, as well as 3D features shot with RED Digital Cinema's cameras. Because SCRATCH is resolution independent, it will also be used as a component of their 3D pipeline for film and other digital cameras/formats.  

The recipient of numerous industry accolades and awards, Percy Fung founded Digital Magic Hong Kong thirty years ago to bring the most current technologies to the filmmaking communities in China and throughout Asia. Their client list is extensive and includes cutting-edge producers, directors, DPs, editors, VFX houses, and agencies.

Mr. Percy Fung: "The future of filmmaking and media entertainment is digital cinema, and we are going to see tremendous growth in 3D productions over the next few years.  The advent of high-resolution digital cameras and real-time data workflows like SCRATCH that include powerful tool suites are making this possible."

Digital Magic Hong Kong is a leading pioneer of digital cinema in Asia.  To stay current with the latest data acquisition cameras, such as RED, they needed a reliable data workflow that could read and easily work with the native raw imagery in high resolution for conforming, color grading, and finishing of RED-based features and projects. They also need a real-time data workflow and tool suite that has the power and performance to handle the complexities of 3D post production. SCRATCH met all this criteria; is resolution independent for working with a variety of formats; and offers an upgrade path for new and enhanced capabilities in the future.

Mr. Fung adds, "Our goal is to always be a world-class post-production facility that delivers results of the highest quality to our clients. We offer an extensive range of post services and use best-of-breed software and hardware technologies. We recently upgraded our 2K/4K digital intermediate (DI) services to increase the quality, speed and power of the digital cinema post-production process. ASSIMILATE's SCRATCH has been added to our digital pipeline for this purpose."

SCRATCH(r) Digital Finishing Solution(tm) is a streamlined, real-time, easy-to-use, cost-effective, resolution-independent, end-to-end pipeline for pre-and-post-production.  A broad spectrum of creative and post artists benefit from the bottom-line advantages of the SCRATCH digital workflow: Increased speed and productivity, ability to easily experiment, high quality output to any format, and an up-tick in profits. Whether an imaging project is 3D, RED MX, RED MX-3D, ARRIRAW, film, or HD/SD, SCRATCH v5.1 enables your workflow of choice. SCRATCH includes a robust core feature set with real-time data management, review/playback, conform/editorial, color grading, compositing, finishing, and final mastering to any format. SCRATCH is a product of ASSIMILATE.  Learn more about ASSIMILATE and SCRATCH user stories at .

About Digital Magic Hong Kong
Digital Magic Hong Kong is a state-of-the-art post production facility that specializes in advanced technologies and solutions. For over 30 years, the company has provided Asia with comprehensive post-production services for film, video, and now digital cinema.  Services include digital intermediates (DI), HD mastering, TV commercial production, as well as theme park 3D stereoscopic vision. Their expertise includes workflows for RED 4K, 2K, HD 444/422, 35mm, 16mm, 8mm datacine, Super 35/16. Digital Magic employs workflows and DI tool suites from leading post vendors, including Da Vinci, Autodesk, and ASSIMILATE's SCRATCH Digital Finishing Solution.

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Related Keywords:Digital Magic Hong Kong, ASSIMILATE, SCRATCH 3D, RED workflows, filmmaking, media entertainment

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