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Digital Kitchen creates explosion of taste for Altoids

(April 13, 2007)
DMN Newswire--2007-4-13-- Digital Kitchen, Chicago/Seattle/NY sets chocolate in motion, graphically, for the latest Altoids :15, out of Leo Burnett, Chicago.  With taste-tempting fluidity, the DK artists introduce chocolate to the robust mints, creating a sensory experience in an atomic explosion of flavor. 

"Cloud" opens with a signature original peppermint-flavored Altoids box being dropped into a rich sea of smooth liquid chocolate. As the box breaks the surface of the once placid chocolate ocean, it is engulfed in thick mouth-watering brown liquid.  As the chocolate bubbles and percolates, the music heightens in anticipation of a monumental event.  Suddenly the bubbles multiply, and from the depths of the chocolate ocean, a deafening release of cocoa energy rapidly expands, bursting into an atomic chocolate explosion. Luscious chocolate rain falls from the sky as overflowing waves of tempting chocolate peel away from the blast. The Altoids box slowly resurfaces, chocolate unveiling the sides of the new, curiously chocolate tin. After this enticing and sensory stimulating spectacle, a voiceover comments, "new chocolate dipped Altoids... Curious?" 

About Digital Kitchen

Digital Kitchen ( is a full service production design firm. We fuse live-action, graphics and editorial to come up with powerful new ways to portray your story. Major brands, TV networks and advertising agencies call upon our director/designers to navigate the confluence of branding and entertainment.  

The company's slate of award-winning projects encompasses the emerging arenas of rich video and non-traditional advertising as well as motion graphics, design, filmmaking, commercials and network branding. An indispensable creative resource for major ad agencies on campaigns for Budweiser, HBO, Coke and Showtime and for clients such as Sundance, ATT, Microsoft and Screenvision, Digital Kitchen is a vital force in the world of advertiser-driven production. 




Client: Altoids

Title: :15 "Cloud"

Airdate: March 27, 2007

Production/Design Company: Digital Kitchen, Chicago, IL

Creative Director: Jeff Long

Creative Lead: Camm Rowland

Designers: Noah Conopask, Jeremiah Moorehead, Daniel Pernikof, Luke Choi

3D Artists: Kenji Yamashita, Ivan DeWolf, Brian Knudson, Stu Mintz

Editor: Josh Bodnar

Producer: Erica Rangel

Exec Producers: Kent Smith, Tom Leonard

Advertising Agency: Leo Burnett, Chicago, IL

Creative Directors: Reed Collins, Bob Winter

Sr. Producer: Ray Swift

Music Company: Comma Music, Chicago, IL

Composer: Justin Hori



Contact: Virginia Scripps, Kim Orchen Cooper

Press Kitchen 310.392.6682


Page: 1

Related Keywords:Digital Kitchen, Leo Burnett, Graphic, Altoids, Chocolate

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