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Digital Juice Releases All-New LumaPop Backdrop & Reflector Screen

A versatile 7` x 4.5` black | white screen for photo and video (March 30, 2012)
DMN Newswire--2012-3-30--Digital Juice® announced today that it is releasing the LumaPop, a highly portable, black and white reversible pop-up screen. The LumaPop is Designed to give users an instant pure black or pure white backdrop and at 7 x 4.5, it is large enough to handle a shot with two talking heads or a one-person body shot when turned vertically. Depending on the needs of the video or photo shoot, LumaPop can also be used as a flag or reflector to soften, redirect or block light.

"When used as a photo or video backdrop, the larger size of the LumaPop screen means you can fit more of your subject(s) against the backdrop, giving you more flexibility in your shots," says Viv Beason, President of Digital Juice. "When used as a reflector or flag, the LumaPop's size means you can get more even coverage over a broader area. This helps when lighting full body shots or large subjects such as groups of people and automobiles. It also allows for more freedom of movement for your talent."

Designed with a spring steel frame, the Digital Juice LumaPop instantly collapses into a bag 1/3rd its size (28" diameter) that can easily fit into any back seat, closet, or trunk. When you need it, it instantly pops open to reveal its full size. The lightweight spring steel frame holds the fabric taut and can stand on its own when leaned against a wall or post. It can also be easily clipped to a light stand or attached to the compatible Digital Juice ChromaPop Stand - fastening quickly and easily with the built-in velcro straps found on all 4 sides.

The fabrics used on both sides of the LumaPop have been specially formulated to give you the best neutral backdrop possible when shooting on location or in the studio. The black material is a deep dark soft matte velvet - non reflective and non wrinkling while the white material has a bright white color and soft opaque matte finish - wrinkle resistant with no bleedthrough. The versatility of the double-sided 2-in-1 black and white LumaPop screen means It doesn't matter which one you need - both options are available in one lightweight pop-up screen.

Whats Included
  • 1 LumaPop 7 x 4.5 black|white screen
  • 1 lightweight carry bag

  • Weight: approx. 6.4 lbs / 2.9kg (alone), 7.4 lbs / 3.4kg (in carry bag)
  • Dimensions: 7' x 4'5" (2.13m x 1.37m)
  • Materials: Black background fabric is high-grade matte wrinkle-free velvet, white background is a soft opaque wrinkle-resistant muslin. Collapsible metal frame is made from hardened, tempered spring steel.

Pricing & Availability
The new Digital Juice LumaPop black|white screen can be ordered through Digital Juice's online store ( The LumaPop retails for $199.95 but can be purchased in special promotions for as much as 50% off. The compatible ChromaPop Stand can be purchased separately for $149.95 or as a bundled promotion with the LumaPop for $249.95. Check the website for details on specials.

About Digital Juice®
Digital Juice® is the world-leader in royalty-free broadcast animation content for video, motion graphics and multimedia professionals. Digital Juice® products are in use in nearly every major studio, broadcast, and cable station including NBC, CBS, ABC, CNN, HBO, CNBC, Fox News, and countless high profile television shows such as American Idol and the Grammy Awards. The company provides royalty-free animations, music, stock footage, organic film effects, graphical fonts, layered Photoshop® illustrations, After Effects® project files, plug-ins and production gear to a wide variety of video, motion graphics, print and web enthusiasts. The company is known for its extremely high quality and innovative content as well as for its aggressive and affordable pricing.

Press Contact:
Steve Roche
Digital Juice, Inc.
(407) 531-5567

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Related Keywords:digital juice, lumapop, luma pop, backdrop, photo backdrop, photo background, video background, lighting reflector, lighting flag

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