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Digital Heaven Switches to Final Cut ProFirst London facility to make the switch (August 20, 2004)
Digital Heaven has completed its transition from Avid edit systems to Apple's Final Cut Pro, becoming the first London facility to make the switch. The company had previously offered Avid DS, Symphony and Xpress DV facilities to broadcast and corporate clients and first made the decision to move to Final Cut Pro after the announcement of v4 at NAB2003.
?We've been watching the development of FCP since the beginning and with the release of v4 last year, it was an easy decision to start switching over to FCP said Martin Baker, Managing Director. ?Final Cut Pro has been used exclusively for our work on BBC's ?Top of the Pops since the programme's relaunch in November and it has been a total success. In fact, the reaction from all of our clients has been very positive."
Digital Heaven, located in W12 offers offline and uncompressed online in superbly equipped contemporary suites with Macs and VTRs in a central machine room.
?This is not a ?kitchen table setup, our suites are professionally designed to broadcast specs. We already had the technical infrastructure in place for the Avid systems, the only difference is we're now catering for the broadcast-end of the FCP market. We strongly feel that Apple are the new leaders of post production technology and Digital Heaven is 100% committed to Apples solution.
That commitment extends beyond editing facilities - Digital Heaven is also the only UK developer of plug-in effects for Final Cut Pro which are proving popular with hundreds of FCP editors around the world.
"Its been very exciting to develop and sell our own plug-ins. The openness of FCPs architecture has made it possible and software development will play an increasingly important part in the future of Digital Heaven. After just over a year on from our initial decision to switch, the experience has been a good one Final Cut Pro has enabled us to offer a more flexible workflow and competitive rates whilst maintaining our high creative and technical standards. The best thing is, it will just keep getting better and better.
?Digital Heavens pioneering switch to Final Cut Pro and their enthusiasm for Apples professional video products is another example of the increasing adoption by broadcast users. We wish them every success, said Mark Rogers, MD Apple UK and Ireland
About Digital Heaven Ltd
Digital Heaven is a post production facility in West London which was founded in 2000. With the successful move from Avid systems to Final Cut Pro now complete, we are focussed on providing top class facilities to both independent producers and major broadcasters.
Software development is a growing activity of the company and after the release of EDL Mirror in 2003 we have released ten plug-ins for Final Cut Express/Pro this year with more on the way.
For further information visit www.digital-heaven.co.uk.
Related Keywords:Digital Heaven, Final Cut Pro, Apple, Martin Baker, Avid, FCP, Mark Rogers, EDL Mirror,