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Digital Commerce Helps Market Leaders Deliver Engaging Digital Product Experiences

Elastic Path presents webinar with special guest Peter Sheldon (November 14, 2011)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 11/14/11 -- Elastic Path Software, the leader in digital commerce technology and expertise, announced a new webinar featuring Peter Sheldon, senior analyst at Forrester Research, Inc. The webinar, entitled "Digital Disruption Is Happening. Content & Online Service Providers Must Be Ready To Adapt", proposes digital commerce as the most effective solution for digital goods and content providers.

As consumers continue to embrace various virtual ownership models such as subscription, time-based, and freemium, the traditional ecommerce model has become obsolete for digital goods and content sellers. The webinar will address how these enterprises-games, software, media, and publishing-can deliver compelling products and services to fight for a share of connected consumers.

Other topics discussed during the webinar include:

-- Digital disruption -- Emerging business models -- Unique characteristics of digital commerce -- Opportunities and challenges associated with digital commerce

"In the past, online transaction for digital product purchases differed little from physical product purchases, with the exception of delivery method. However, today's digitally connected consumer is eschewing the traditional ownership model of buy, download, install and use," wrote Peter Sheldon, in the report, "Market Overview: Digital Commerce Solutions 2011", Forrester Research, Inc., November 07, 2011. "eBusiness leaders charged with monetizing their firms' catalog of digital content, software, or online services must find digital commerce solutions that allow the flexibility to trial alternative business models while supporting fulfillment across multiple consumer touchpoints."

Elastic Path helps clients monetize digital products and publishes original research on issues impacting digital commerce. The webinar "Digital Disruption Is Happening. Content & Online Service Providers Must Be Ready To Adapt" is now available for free viewing at:

About Elastic Path Software

Elastic Path is the leader in digital commerce technology and expertise for enterprises selling digital goods and services. Major global brands such as Google, Symantec, Time Inc, and Virgin Media rely on Elastic Path to monetize digital relationships with their customers in ways that are frictionless, social, and everywhere.




Elastic Path Software
Phoenix Lam
Media Contact
604.408.8078 x117

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