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Digidesign Sells Over Fifty ICON Systems

Record number of orders for fully integrated audio production solution (July 27, 2004)

The Digidesign ICON integrated console environment is making history in the large-format mixing market with an unprecedented speed of adoption by the audio community. A record number of orders has far exceeded Digidesigns initial sales forecasts and demonstrates a growing customer interest in a fully integrated audio production solution. The Digidesign ICON combines an innovative digital mixing environment with the flexibility and power of industry-standard Pro Tools|HD systems.

Over fifty facilities in music, post, film, broadcast, and education have already chosen the Digidesign ICON to either replace their existing mixing consoles, upgrade their Pro Tools rooms, and/or build new studios from the ground up.

?The demand for these systems has been incredible, states Rich Nevens, Digidesign Director of Worldwide Console Sales. ?We have received deposits from day one of ICONs introduction at NAB, and have been shipping as many as we can build since. The worldwide adoption and support for ICON that weve witnessed proves that the industry is ready for a next generation large-format console, especially one with full Pro Tools integration and an aggressive price point which is extremely appealing to all types of audio production facilities.

Early adopters have included Bionic Media, OHenry Sound Studios, Mirror Image Recorders, Atlantis Group and Widget Post in Los Angeles, Another Country in Chicago, Ball State University, and SAE Institutes worldwide. International clients include Crazy TV in Tokyo, Magnetix in Switzerland, Tracks in Australia, and Megamedia in Singapore.

?We believe ICON is the cutting edge of digital recording technology, says Harold Kilianski, Operations Manager of OHenry Sound Studios. ?We know our clients will be very happy with its sophisticated user interface and compatibility with Pro Tools sessions of all types.

?At NAB, I wanted to walk out of the Las Vegas convention center with the ICON under my arm, laughs Tim Wagner, a Senior Audio Engineer at Bionic Media. ?Its amazing that they were able to wrap so much functionality and technology in such an attractive package. This is a piece of hardware that is going to change the way everyone mixes.

?ICON is a powerful piece of advanced audio technology, says Rudi Grieme, Managing Director of SAE Institute. ?SAEs decision to purchase ten of these systems shows our continued commitment to our students to ensure that they have top quality training on professional equipment.

ICON is Digidesigns integrated console environment featuring the all-new D-Control tactile worksurface, Pro Tools|HD Accel as its core DSP engine, and modular Pro Tools|HD interfaces for analog and digital I/O. The first truly integrated console solution of its kind, ICON empowers operators to accomplish every aspect of a project ? recording, editing, mixing, and processing ? complete with integrated video and delivery. The Digidesign ICON provides unmatched control with a fully automated, completely recallable, total production system.

About Digidesign
Digidesign, a division of Avid Technology, Inc., is the worlds leading manufacturer of digital audio production systems, and the winner of the 2001 Technical Grammy Award and 2003 Academy Award of Merit (Oscar statuette) for the design, development and implementation of the Pro Tools digital audio workstation. The company is the exclusive distributor of the Focusrite hardware and software product lines in North and Latin America. Digidesign provides the professional music, film, video, multimedia, and radio broadcast industries with tools for digital recording, MIDI sequencing, editing, signal processing, and surround mixing. Digidesign products are marketed in over forty countries worldwide through a distribution network of value-added dealers, distributors, and OEM relationships.

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Related Keywords:Digidesign, ICON, audio production, integrated console environment, digital mixing, Pro Tools|HD, Rich Nevens, NAB, D-Control, Pro Tools|HD Accel, Avid Technology,


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