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Digidesign ICON Reaches Milestone Sales Figure

1,000th console goes to Disney?s smash TV hit, ?Lost? (May 04, 2006)

Avid Technology, Inc. (NASDAQ: AVID) today announced that its audio division, Digidesign, hit a milestone sales figure for its ICONic digital control surfaces. The ICON|D-Control and ICON|D-Command digital consoles - combining the award- winning Digidesign Pro Tools® platform with the fully featured D-Control tactile work surface - have surpassed 1,000 units in sales worldwide since they began shipping in January 2006. This benchmark further attests to the acceptance of the ICON as the new standard in digital consoles, spanning the realms of music, broadcast and post-production.

The 1000th unit was sold to Disney - long considered one of the leaders in state-of-the-art sound - for use on the hit show, ?Lost. The decision to switch over to the ICON system was the decision of Gil Gagnon, Vice President of Post Production Services for Walt Disney Pictures and TV. "Choosing an ICON was the right decision for us. In-fact, we chose two. We're currently upgrading two of our stages with ICON consoles as the right tool for the demands of those particular stages. We have had tremendous success with our ProControl stage over the last 5 years and this will only further compliment the variety of solutions we can offer our clients".

Disney is merely the latest discerning studio to switch over to the ICON. Other high-profile ICON users include veteran studio engineer George Massenburg (who made it the centerpiece of his Blackbird Studio C in Nashville), Academy Award-winning sound re-recording mixer, Greg Watkins (?Dancing With Wolves) and renowned Chief Mixing Engineer, Steve Hodges (Janet Jackson, Mary J. Blige). Other recent ICON installs include Ascent Media, Dubbing Brothers, Microsoft Studios, Post Logic, Resonate, Universal Studios, among many others.

?The introduction of Digidesigns ICON series of consoles in 2005, says Rich Nevens, ICON sales manager, ?gave many of the established players in the large-format digital console arena a run for their money. Were seeing ICON being designed into high-profile studios and facilities around the globe. Disneys purchase, was a substantial one included a dual-operator 48-fader D-Control, a dual operator 48 fader D-Command and a 24-fader single operator D-Command. The big D-Control will be used on the hit TV show "Lost".

For more information about ICON and to learn more about the studios using it, please visit the Digidesign website at

About ICON
The Digidesign ICON integrated audio production environment is redefining the state of the art in large-format recording and mixing technology. Featuring your choice of the flagship D-Control worksurface or the all-new D-Command compact worksurface, plus the Pro Tools|HD® Accel system as its DSP mixing and processing engine and modular Pro Tools|HD audio interfaces for analog and digital I/O, ICON is the first truly integrated console solution of its kind.

About Digidesign
Digidesign, a division of Avid Technology, Inc., is the worlds leading manufacturer of digital audio production systems and the winner of the 2001 Technical Grammy® Award and 2003 Academy Award® of Merit (Oscar® statuette) for the design, development, and implementation of the Pro Tools digital audio workstation. Digidesign provides the professional music, film, video, multimedia, and radio broadcast industries with tools for digital recording, MIDI sequencing, editing, signal processing, and surround mixing. Digidesign products are marketed in more than 40 countries worldwide through a distribution network of value-added dealers, distributors, and OEM relationships. M-Audio, a leading provider of digital audio and MIDI solutions for electronic musicians and audio professionals, is a business unit of Digidesign.

For more information, visit

About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively.

For more information about the companys Oscar, Grammy, and Emmy award-winning products and services, please visit:


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Related Keywords:Digidesign, ICON, Disney, Avid, ICON|D-Command, Pro Tools, musicians, audio professionals,

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