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Devlin Video Chooses Snell & Wilcox Alchemist Platinum Ph.C

HD capabilities of Alchemist Platinum Ph.C converter enables leading post house to expand HD work (September 26, 2005)

Leading international post house Devlin Video International has purchased its second Snell & Wilcox Alchemist Ph.C motion compensated standards converter -- this time an Alchemist Platinum Ph.C system with integrated HD upconversion. The new system will provide transparent standards conversion for the company's increasing volume of conversion and HD work for broadcasters in the United States and abroad.

"I've been on this side of the international post business and worked with variations of the Alchemist for many years, and it has always been the de facto product of choice for companies delivering to international broadcasters," said Mick O'Connor, managing director and vice president of sales at Devlin. "Images converted with the Alchemist are virtually free of artifacts, providing the most pristine product possible and helping us to meet our clients' high expectations. Given the growth of the HD market, the addition of this new Alchemist Platinum Ph.C system is a natural extension of our facilities."

Devlin will be using the new Alchemist Platinum Ph.C at its Times Square facility for HD upconversion and standards conversion of television programming, documentaries, and full-length feature movies. The company also plans to use the system in its DVD authoring service, particularly for work converting international movies from PAL masters to NTSC for distribution in the United States. The HD capability of Devlin's new Snell & Wilcox converter will help the company handle an increasing volume of HD work for broadcasters on both sides of the Atlantic.

Two steps are typically needed to convert 625-line SD PAL sources to a 1080/60 or 720/60 HD NTSC output. First, the video is converted from 625 lines to 525 lines, then it is upconverted to HDTV -- and 100 lines of vertical resolution get lost in the process. With the HD-capable Alchemist Platinum Ph.C, however, both the standard and format conversions are done in a single step. Alchemist Platinum Ph.C thereby preserves an extra 100 lines of vertical resolution that would otherwise be lost, resulting in clearer, sharper HDTV pictures for broadcast and for next-generation HD-DVDs and Blu-ray discs.

"In the field of standards conversion, there simply is no competition for the Snell & Wilcox system," concluded O'Connor. "No other product on the market offers conversion of the quality provided by the Alchemist Platinum Ph.C."

More information about Snell & Wilcox products is available online at

About Devlin Video International
Devlin Video International, located in the heart of New York City's Times Square, is a leader in high-end standards conversion, DVD authoring, and HD services. The company has kept abreast of advances in the field of post-production and is committed to giving its clients access to any format, any standard, any time, using the latest breakthroughs in technology.

More information about the company is available online at

About Snell & Wilcox
Snell & Wilcox, the leader in its field, delivers technologies and products that enable television and satellite broadcasters, post-production facilities, filmmakers, and communications professionals to move content seamlessly between analog, digital, high definition, and file-based systems and to bridge the world's multiplicity of line/field and color standards. The company provides switchers and keyers, standards conversion systems, networked infrastructure components, and products for noise reduction, image enhancement, and restoration. In business since 1973, Snell & Wilcox maintains its U.S. headquarters in Santa Clara, Calif., and European headquarters in Hampshire, U.K. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia.

Visit for more information.


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Related Keywords:Snell & Wilcox, Devlin Video, Alchemist Platinum Ph.C, converter, standards converter, HD upconversion, DVD authoring,

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