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Detroit Takes Notice of Revved Up Online Video Buys

Affine's Breakthrough Contextual Targeting Delivers Unprecedented Control of Online Video to Auto Advertisers (January 03, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 01/03/12 -- As the 2012 North American Auto Show nears, the auto industry is taking notice of an exciting breakthrough in online video advertising. Affine, the San Francisco-based leader in contextual online video targeting, has created the first and only in-stream contextual targeting platform allowing auto advertisers to align their campaigns with auto-specific videos. By scanning online video frame-by-frame, Affine creates automotive-centric channels out of previously unknowable content, finally bringing the simplicity and standards of broadcast media buying to the world of online video. Additional info can be found online at

Already in use by the automotive ad industry, Affine's Contextual Targeting Platform analyzes online videos frame-by-frame, looking for objects, logos and situations with relevance to the auto industry. So, with access to the first-ever automotive online video channel, advertisers can drive confidently into their online video buys and throw the next wave of video advertising into high gear.

"Until now, automotive advertisers wanting to go beyond major network sites had to do so without clarity into what they were buying, "said Matt Tillman, VP Product at Affine. "Our technology works at scale, using in-stream data to apply broadcast advertising best practices throughout an online video campaign." This opens up 90% of existing online video to advertising that is relevant, appropriate, and effective. And for an industry whose advertising dollars continue to shift away from national offline advertising into the online arena, owning the web-based video environment through contextual video advertising is more important than ever for both conquest and retention advertising.

About Affine

Affine delivers the first and only contextual targeting platform for online video advertising. Affine's technology provides unparalleled, in-stream visibility, giving brands, agencies, publishers and networks "TV-like" clarity and control over where ads appear. The company's broad partner network provides access to more than 85 percent of online video impressions. Affine is based in San Francisco and has multiple patents pending. The company is funded by Highland Capital Partners and Crosslink Capital. For more information, visit

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Lizz Adams
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