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Dental Marketing: IDA Announces Smart Mobile Marketing To Maximize New Patient Leads(February 11, 2012)
(PRWEB) February 11, 2012
Internet Dental Alliance, Inc. (IDA) announces "Smart Mobile Marketing" to ensure that their dental websites will continue to deliver effective dental marketing. Websites coded for viewing on laptop and desktop operating systems don't automatically display properly on mobile devices. This can cause problems when new patient prospects use mobile devices to search for a local dentist: if their website doesn't display well, they stand to lose new business. IDA mobile-ready dentist websites transform this potential problem into an effective method for generating new patient leads.
According to a recent Google study released to AdAge.com, mobile devices outnumber personal computers in the U.S. and that gap is only going to widen in the future. More and more people will be using iPhones, smart phones, Blackberries, iPads and tablet PCs to find local businesses including information about dental practices. Mobile marketing strategy is now a crucial component for effective dental marketing plans.
Dental marketing websites from the Internet Dental Alliance are specifically designed to be easily viewed on all mobile devices, whether they are based on Windows OS, Macintosh OS or Android OS. In addition, IDA dental websites feature more than 100 pages of keyword optimized content designed to attract prospective patients by dental market and local geographic area.
Dentists often ask, Whats the difference between a traditional website and a mobile-ready website? says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. IDA's "Smart Mobile Marketing" pages connect with new dental patients, no matter what devices they use."
IDA's dental website pages adapt to both larger and smaller mobile device viewing areas. Web visitors who use iPads or Sony Tablets will see full web pages and access the entire website. Visitors using iPhones or smart phones will see a simplified version of the dental website designed for viewing on mobile phones.
"Now that mobile devices outnumber laptop and desktop computers, Smart Mobile Marketing for dental practices is no longer a luxury it's a necessity!" says Du Molin. "It's crucial to stay on top of fast changing internet marketing trends in order to maintain an effective web presence. But practicing dentists don't have time to do that alone.
Mobile-friendly IDA New Patient Portals are designed to capture more leads by using geo-targeting features and attracting specific dental market segments. IDA dental practice websites are programmed to geo-target practice locations by address, state and ZIP code. This allows potential dental patients to find local dentists online by location as well as by specialty: family dentistry, cosmetic dentistry, braces, dental implants, sedation dentistry, dentures, etc.
About Internet Dental Alliance, Inc.
IDA provides dentists and dental practices with internet dental marketing services such as websites, dental newsletters, and other dental management advice and resources. IDA is the largest provider of websites for dentists, email patient newsletters and dental directories in North America.
Read the full story at http://www.prweb.com/releases/2012/dental-marketing-02/prweb9189454.htm.
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