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Dell Joins Tomorrow's Filmmakers At Sundance Film Festival

(January 10, 2002)
Like many of today's young, aspiring filmmaking visionaries, Dell is headed to Utah to make a little movie magic. Dell is a sponsor of the Sundance Online Resource Center (SORC) at this year's Film Festival, held in Park City, Utah, from Jan. 10-20.

The SORC is located at the Sundance Digital Center on Main Street (Main Street Mall, 333 Main Street, Park City, Utah) and can be used online at www.sundanceonlineresourcecenter.org. The SORC collects and distributes information to filmmakers, distributors, industry decision makers and audiences interested in the creative process of filmmaking.


The sponsorship reflects Dell's commitment to independent filmmakers who often face extreme challenges such as cost restrictions to transform their visions into art. Dell has arranged to have Leif Tilden, a filmmaker, participate on the ``Digital Production 2002'' panel at the Sundance Digital Center. Tilden used a Dell computer to edit his film BIG LOVE and will speak about his experiences in creating a film on a computer.

``Computer technology is helping filmmakers bring their visions to life without breaking their budgets,'' said John Hamlin, vice president and general manager of Dell's consumer group. ``Increasingly filmmakers are choosing Dell products and we're thrilled to join the independent film community at the Sundance Film Festival.''

Ian Calderon, director of Digital Initiatives, Sundance Institute, said it's refreshing to see companies such as Dell developing products that help the independent film community with technology that can reduce the traditional costs in producing a film. ``We're excited that Dell is taking part in the Film Festival,'' Calderon said.

Dell is providing the SORC with some of its latest technology including the PowerEdge 4400 server and Dell Precision 530 and M40 workstations. The Dell Precision M40 is a mobile system designed with the filmmaker in mind because it has the power of a workstation and can easily be used on location.

Dell is supporting Mediachase, the principal sponsor of the SORC. Chris Lutz, president of Mediachase said, ``Our enterprise-class digital media solutions and integrated software products require power and advanced technology and the SORC is no exception. The power and simplicity of Dell's workstations, notebooks and servers enhanced our ability to service this year's 20th anniversary film festival.''

Recognizing Industry Visionaries

Dell is also sponsoring ``Variety's Ten Directors to Watch'' event, which recognizes the best new Directors for 2002. Variety will introduce the Directors at their popular Ten to Watch event being staged during the Sundance Film Festival on Jan. 15, 2002.

Ten Directors To Watch is part of Variety's successful Ten to Watch series that recognizes actors, producers, comics and writers. Now in its sixth year, it has become one of the entertainment industry's most recognizable events acknowledging new talent.

``Dell makes the perfect partner for our Ten to Watch program, as they have so many innovative technologies that enhance the filmmaking process,'' said Variety's Group Vice President Publisher Charlie Koones.

About the Sundance Institute

Founded by Robert Redford in 1981, the Sundance Institute is dedicated to the development of artists of independent vision and the exhibition of their new work. This year the Institute is celebrating its 20th anniversary. Since its inception, the Institute has grown into an internationally recognized resource for filmmakers and other artists. The Sundance Institute conducts national and international labs for filmmakers, screenwriters, composers, writers, and theatre artists, and presents independent film exhibition programs across the country and around the world, including the Sundance Film Festival, a showcase for independent film. The Institute also maintains The Sundance Collection at UCLA, a unique archive of independent film. For more information, please visit www.sundance.org.

For more information, visit www.dell.com.


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