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DeepMix Takes Budweiser On A Musical ?Journey

New spot features track by Kaskade (December 03, 2004)

Leading music design company DeepMix just contributed to a dynamic Budweiser spot for client Anheuser-Busch. Working with ad agency DDB Chicago, DeepMix presented and secured the licensing for ?Steppin Out by Kaskade for the project. The track is an upbeat acoustical dance mix, which complements the visually driven spot about how various people enjoy Budweiser.

?American Journey opens on a close-up of Budweiser bottle spraying as its cap is popped open. The view segues to bottles of the beer raining down from the sky and into the hands of people in various situations -- a couple enjoying the outdoor weather, patrons at an art event, friends hanging out at home, and customers enjoying dinner at a restaurant and at a bar. As the bottles continue to drop with precise delivery into peoples hands, an attractive woman turns towards a man at the bar and grabs a falling bottle of beer -- apparently the last one since the guy comes up empty-handed. The music-oriented spot concludes with the recognizable Bud crown logo and the motion graphics ?Bright. Crisp. Clean. Pure.

For DeepMix, the spot was a welcomed opportunity to collaborate with ad agency DDB Chicago again. The two had previously worked on three spots together; one spot, ?True Refreshment for Budweiser won a Gold Addy for Best Original Music with Lyrics.

Dave Curtin, DeepMix Music Supervisor on the project, says the agency sent the storyboards and requested a selection of music for review.

?Taking the visual and conceptual elements into consideration, we submitted 40 tracks to the agency and ?Steppin Out by Kaskade was one of our top picks, explains Curtin. ?We felt the track fit well into the spot since it had an organic and contemporary feel, as well as global appeal. Also, we had a strong relationship with the record label and artist so we knew we could work out a deal that would fall within the agencys budget.

?This was a win-win situation for everyone involved, concludes Curtin. ?The agency did a fantastic job with the creative and Motion Theory created extraordinary graphics. This spot will be great exposure for Kaskade and OM Records. Were pleased to be part of such an exciting project.

Client: Anheuser-Busch

Spot Title/Airdate: ?American Journey :30/Mid-November 2004

Ad Agency: DDB Chicago
Chairman/Chief Creative Officer: Bob Scarpelli
Group Creative Director: Barry Burdiak
Creative Director/Art Director: Dick Tracy
Creative Director/Copywriter: Geoff McCartney
Executive Producer: Greg Popp
Producer: Kent Smith
Production Business Manager: Lisa Nardiello

Production Company: Motion Theory/Venice, CA
Director: Motion Theory
DP: Claudio Miranda
Executive Producer: Javier Jimenez

Where Shot: Prague, Czech Republic

Editorial Company: Motion Theory/Venice, CA
Editor: Jeff Consiglio

VFX Company: Motion Theory/Venice, CA
Creative Director: Mathew Cullen
Executive Producer: Javier Jimenez
Visual Effect Supervisor: John Clark & Kirk Shintani
Prop Master: Zeev Tankus
Motion Control Programmer: Kevin Fitzgerald
Motion Control Operator: Craig Shumard
Designers: Mathew Cullen, Kaan Atilla, Mark Kudsi, Paulo De Almada, Kirk Shintani, John Clark, Mark Kudsi, Irene Park, Jesus De Francisco, Vi Nguyen, Mike Slane, Shihlin Wu, Jesse Franklin, Robyn Resella
Post Production Supervisor: James Taylor

Postproduction Company: R!OT/Santa Monica, CA & Motion Theory/Venice, CA
Colorist: Clark Muller @ R!OT
Producer: Rhubie Jovanov

Online Editor: Motion Theory

Licensed Song: ?Steppin Out by Kaskade (OM Records)
Music Supervisor: Dave Curtin @ DeepMix/Hollywood, CA

Audio Post Company: Margarita Mix/Santa Monica, CA
Mixers: Jimmy Hite, Jeff Levy

DeepMix is located at 6255 Sunset Blvd Suite 1024, Hollywood, CA 90028. Telephone: 323.769.3500. Facsimile: 323.417.5134.


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Related Keywords:DeepMix, Budweiser, Kaskade, music design, Anheuser-Busch, DDB, Dave Curtin, Motion Theory, Claudio Miranda, Javier Jimenez, Jeff Consiglio, Mathew Cullen, John Clark, Kirk Shintani, James Taylor, R!OT, Clark Muller, OM Records, Margarita Mix, Jimmy Hite, Jeff Levy,


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