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Company News: Page (1) of 1 - 05/03/12 Email this story to a friend. email article Print this page (Article printing at page facebook Launches App for iPad(R) With Price Predictions to Help Shoppers Avoid Buyer's Remorse

Features Exclusive Got Your Back(TM) Guarantee, Offering Cash if Prices Drop on Eligible Purchases (May 03, 2012)

SEATTLE, WA -- (Marketwire) -- 05/03/12 -- If you have ever bought a product only to find it 20 percent less at another store in less than a week, there's a new app for you., the only shopping service that predicts when to buy products with no regrets, today announced the Decide Shopping and Price Predictor App for iPad® is now available on the App Store(SM).

The new Decide App offers iPad users price predictions and "Buy" and "Wait" recommendations on more than 500,000 products in consumer electronics and home appliances. The app also features Decide's innovative new Got Your Back™ price guarantee, committing to shoppers that if they purchase an eligible product designated a "Buy" and the price drops within two weeks, the company will automatically issue a payment for the full amount of the price drop.

"Decide is perfect for the interactive iPad shopping experience, regardless whether you are researching from your couch or a local store," said Mike Fridgen, president and CEO of Decide, Inc. "Our data-driven price predictions, along with our new Got Your Back deals, make Decide the first place to go when shopping for consumer electronics and appliances -- and the new Decide app for iPad makes this easier than ever."

Optimized for the new iPad, the Decide Shopping and Price Predictor App for iPad incorporates several useful features to help shoppers buy with confidence -- at the right time and for the right price. A summary of the features include:

  • "Buy" or "Wait" recommendations with more categories on the way, based on whether Decide predicts the price will go up, down or a new model is on the way.
  • Access to the most ambitious price guarantee program with Decide's new, daily Got Your Back deals. If you buy one of these deals and the price drops within two weeks, Decide will pay you the amount of the price drop.
  • Easy comparison of prices online and in nearby stores, based on auto-detected location, and ability to browse product reviews.
  • Ability to set product tracking alerts that instantly sync across and the Shopping for Electronics & Appliances App for iPhone® and iPod® touch, so users instantly know about important price drops.
  • High fidelity shopping with the swipe of a finger and optimized for the Retina display on the new iPad.

The Decide Shopping and Price Predictor App is available for free from the App Store on iPad or at and Got Your Back are trademarks of Decide, Inc.
iPhone, iPod touch and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
Android is a trademark of Google Inc.

About Decide's Technology:
Decide is the only shopping service that predicts when to buy with no regrets. Both and the Decide Apps (for iPad, iPhone® and iPod touch®; for Android™) utilize 210 terabytes of proprietary data and predictive algorithms based on more than 18 billion price movements to tell shoppers when to buy with confidence, or wait for a price drop or newer model to be released.

Since launch in June 2011, Decide's price predictions have been 77 percent accurate and the average potential savings have been $87 per product.

About Decide
Decide was co-founded by Internet search pioneer Oren Etzioni, founder of Farecast and the Netbot, the web's first comparison shopping engine. The Seattle-based company has raised $8.5M in venture capital from Madrona Venture Group, Maveron and angel investors.

To follow Decide, visit the company's website (, blog, Facebook and Twitter.

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