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Decent Exposure

A Few Ways to Keep You and Your Messages in Front of Your Target Audiences By Denise Harrison
Keeping your company in front of the eyes of potential and current customers is vital to keep your sales on the up curve. A company that appears stagnant -- hasnt introduced new products for years, never has news, has no presence in the media -- is not going to get the sales as those who are consistently getting their message out to the industry. A company with no upgrades, nothing NEW, is unattractive to a buyer.

The goal -- make your company look as if its "happening." Buyers want companies that are consistently upgrading technology, investing in new technology, and above all, who are communicative.

There are lots of traditional ways companies have of getting their messages out to the industry. Here are some new twists to some of those regular programs.

Advertising. What is the first thing companies do during economic downturns? They cut advertising and marketing budgets. WRONG, say the experts. In fact, marketing gurus insist that maintaining advertising during economic downturns is one of the few times you can gain a huge competitive advantage. While other companies are restricting their outreach, you can continue, or increase yours, and then take far better advantage of the pent-up demand once the economy turns around. And it always does.

So, while your competitors are rushing to catch up, developing new ads or dusting off the old ones, your messages are already out there and your sales force is ready to carry them to the field.

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