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De Beers Diamond Jewellers Launches its New iPad and iPhone Application

  (April 25, 2012)

(PRWEB) April 25, 2012

De Beers Diamond Jewellers is proud to announce the launch of its new Bridal iPad and iPhone application complimenting the De Beers website The new application will be available in five different languages worldwide:

This new digital expansion marks an important step for De Beers Diamond Jewellers. It is a truly immersive experience that brings our engagement rings and bridal jewellery to light - with beautiful images and bespoke content from diamond jewellery experts. We see it as the definitive diamond wedding jewellery information resource, expressing our role as the diamond mentor for consumers, said Francois Delage CEO De Beers Diamond Jewellers.

The new De Beers application is the ultimate, innovative mobile destination that helps users discover the perfect diamond jewellery for important moments in life. Through engaging and inspiring content, this application allows users to search for the perfect De Beers engagement ring, as well as matching wedding bands and complimentary wedding day jewellery.

With an exclusive selection of videos that include expert advice on how to choose the best ring, this application puts users dream wedding day jewellery at the touch of their fingertips.

The application also offers an insight into the design and craftsmanship of De Beers, as well as the functionality to find the nearest store location and arrange an appointment. The free application features beautiful images that let users play around and are easy to share through email and social media.

De Beers invites all to seek the sublime, and discover the creations of The Jeweller of Light.

Join the conversation about the application online by following the #DeBeersApp hashtag and following us on Facebook at


De Beers Diamond Jewellers is the ultimate destination for diamond jewellery. With over 120 years of diamond experience to draw on, De Beers Diamond Jewellers go well beyond the 4Cs of cut, clarity, colour and carat weight to capture unmatched Fire, Life, and Brilliance, providing the most beautiful diamonds in the world set in magnificent designs. The creation of timelessly elegant diamond jewellery from selecting the worlds finest diamonds to impeccable craftsmanship and sophisticated designs is the De Beers difference, an absolute expression of the Art of Diamond Jewellery. De Beers is proud to be the only brand to demonstrate the beauty of its diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers store provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.


Each piece of De Beers jewellery is certified with a De Beers passport and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque. The De Beers Passport documents the specifications of your diamond jewellery and is your guarantee that every single De Beers diamond is natural, untreated, conflict-free and responsibly sourced and crafted. The De Beers Marque, using technology patented by the De Beers Group, is invisible to the naked eye and ensures that each diamond is individually catalogued in the De Beers diamond registry, confirming its identity as a De Beers official diamond, to provide clients with a total peace of mind.


De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the worlds leading luxury products group, and De Beers SA, the worlds premier diamond mining and marketing company.


  • A DIAMOND IS FOREVER * is a registered trademark of the De Beers Group
For further information and exclusive images, please contact
Selda Bensusan
Director of Public Relations
T: +1 (212) 751 2265

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