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Datawatch Enters Exclusive North America Distribution Agreement With Lifeboat

(March 22, 2012)

SHREWSBURY, NJ -- (Marketwire) -- 03/22/12 -- Lifeboat Distribution, an international specialty software distributor for virtualization and other technically sophisticated products, today announced the expansion of its relationship with Datawatch Corporation (NASDAQ: DWCH), the leading global provider of report analytics software. Effective March 7, 2012, Lifeboat became the sole North American distributor for Datawatch's Monarch Report Analytics platform.

"Datawatch has aggressive goals for growth in our North American channel," said Terry Kerans, general manager, worldwide Monarch sales, Datawatch. "By selecting Lifeboat as our exclusive distributor, we expect to significantly ramp up our reseller service levels, expand reseller recruitment, and advance promotion and sales of Monarch with corporate resellers, as well as value added resellers and solution providers."

"We are delighted that Datawatch has elected to partner with Lifeboat to realize their channel growth goals," said Dan Jamieson, vice president and general manager, Lifeboat Distribution. "As enterprises struggle to unlock the value of data buried in static reports, Datawatch's Monarch report analytics solution is a compelling business opportunity for Lifeboat resellers, in opening relationships with new clients, as well as selling deeper into existing accounts."

Datawatch's Monarch Report Analytics platform is the world's most widely used report analytics, report mining and report modeling software. Monarch alleviates the thousands of hours that enterprises spend in manually extracting data from PDF files, transaction reports, mainframe reports, 'canned' ERP reports, invoices and more. Monarch turns these raw data formats into usable, actionable information that regular business people can use.

Resellers and solutions providers interested in offering Datawatch Monarch solutions should contact Lifeboat by phone at +1.800.847.7078 (US), +1-888-523-7777 (Canada), +1.732.389.0037 (International), or +31.36.8200.236 (Europe), or by email at [email protected].

About Datawatch Corporation

Datawatch Corporation (NASDAQ: DWCH) empowers organizations to transform the massive amounts of valuable information that is trapped in static reports, PDF files, XML files and other content-rich, but difficult-to-use data sources, into a dynamic information analytics system that accelerates and improves decision-making throughout their operations. Datawatch's technology allows its more than 40,000 customers worldwide to leverage the investments they have made in reports from ERP, CRM and other custom applications into high performance analytic information at a fraction of the cost and time of traditional approaches. Datawatch is headquartered in Chelmsford, Massachusetts with offices in London, Sydney and Manila, with partners and customers in more than 100 countries worldwide. For more information, visit

About Lifeboat Distribution

Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc. (NASDAQ: WSTG), is an international specialty software distributor for virtualization/cloud computing, security, application and network infrastructure, business continuity/disaster recovery, business productivity, database infrastructure and management, application lifecycle management, science/engineering, and other technically sophisticated products. The company helps software publishers recruit and build multinational solution provider networks, power their networks, and drive incremental sales revenues that complement existing sales channels. Lifeboat Distribution services thousands of solution providers, VARs, systems integrators, corporate resellers, and consultants worldwide, helping them power a rich opportunity stream, expand their margin+ services revenues, and build profitable product and service businesses. For more information, visit, or call +1.800.847.7078 (US), +1.732.389.0037 (International), or +31.36.8200.236 (Europe). Follow Lifeboat Distribution on Twitter:

Lifeboat is a registered trademark, and the World View hexagon is a trademark of Lifeboat Distribution in the US and other countries.

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