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Datalogic ADC Displays Innovative Retail Solutions at NRF 2012

  (January 12, 2012)

(PRWEB) January 12, 2012

The future of retail store data collection technologies has arrived and will be on hand at the Datalogic ADC booth #1661 during this years NRF Annual Convention and EXPO, January 15 18 in New York City. Datalogic ADC will give retailers the opportunity to see leading imaging technologies designed to enhance the automatic data capture experience from the POS to the back room.

On display, the Magellan 8500Xt bioptic scanner will once again demonstrate why Datalogic ADC leads the world in fixed retail scanning. The Magellan 800i, 1100i and 1400i imagers will prove that great technological ability can be found in a small footprint. The single plane Magellan 3200i and Magellan 3300i imaged based readers will be available to show the easy handling of todays fast paced mobile marketing needs.

The LaneHawk bottom-of-the-basket (BOB) visual scanner and the LaneHawk InCart image processor use patented Visual Pattern Recognition (ViPR) technologies to provide loss-prevention solutions that help secure the front end and transform a stores losses back into profits. Attendees visiting the Datalogic booth will have a chance to see these unique and inventive systems in action.

Visitors will also be able to sample the new frontier of self-shopping through the demonstration of Datalogics Joya self-shopping devices, as well as an iPhone application, powered by Datalogics ShopEvolution software solution. Managing front and back room inventories, communicating with the field and keeping real time records will be easy to imagine through the use of Datalogic mobile computers (PDAs and PDTS) such as the Falcon X3, Kyman, Skorpio, Memor and Elf mobile computer units.

Flexibility, mobility, snappy performance and compact designs will be on display in the Gryphon and QuickScan series of general purpose handheld corded and cordless scanners. The variety of laser based scanners and 1D and 2D imaging technologies offered by Datalogic will surely answer the many needs demanding solutions in the retail store. The PowerScan series of industrial handheld readers are a great choice for back room scanning, and will be on display during the show.

Datalogic ADC where innovation is boundless!

About Datalogic ADC

Datalogic ADC is the world leader in the Automatic Identification and Data Collection industry, offering state of the art solutions with fixed position retail scanners, handheld scanners and mobile computers. Datalogic ADCs range includes in-counter and on-counter point of sale scanners, general purpose and ruggedized handheld scanners, rugged mobile computers, industrial PDAs and vehicle mount computers. The Solutions business unit of Datalogic ADC is a leader in the development of solutions for the retail industry. Stores can benefit from the latest in vision-based technology solutions, analytical tools, self-shopping solutions and consumer relationship technologies.

A division of the Datalogic Group, Datalogic ADC is headquartered in the US with a presence in over 120 countries. The company provides solutions for applications in several sectors, including healthcare, hospitality/entertainment, manufacturing, retail, services and transportation & logistics.

For more news and information on Datalogic ADC, please visit

Datalogic Group is a global leader in Automatic Data Capture and Industrial Automation. As a world-class total solutions provider and producer of bar code readers, data collection mobile computers, RFID and vision systems, Datalogic offers innovative solutions for a full range of applications in the manufacturing, retail and transportation & logistics industries. Datalogic S.p.A. is quoted on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, and is headquartered in Lippo di Calderara di Reno (Bologna). It employs over 2,000 staff members worldwide, distributed in 30 countries across Europe, Americas, Asia, and Oceania. The Group invests over 26 million Euro each year in Research and Development and has a large and growing portfolio of 898 patents across the world.

For more news and information on Datalogic, please visit

Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. The Joya logo is a registered trademark of Datalogic Mobile S.r.l. in the U.S. and the E.U. Shopevolution and the Elf logo are registered trademarks of Datalogic Mobile S.r.l. in the E.U. Elf, Joya, Kyman, Kyman-Gun, Memor, Skorpio, are trademarks of Datalogic Mobile S.r.l.

Falcon, the Falcon logo, Magellan, PowerScan, and QuickScan are registered trademarks of Datalogic ADC, Inc. in many countries, including the U.S. and the E.U. Gryphon is a trademark of Datalogic ADC, Inc. LaneHawk is a registered trademark of Evolution Robotics Retail, Inc., a Datalogic ADC, Inc. company.

For additional information about Datalogic Scanning products, please visit our web site, email pr(at)datalogic(dot)com, or call +1-800-695-5700 (toll-free in the USA only) or +1-541-683-5700.

Pam McQueen


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