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DataXu Launches Mobile Anniversary Tour

Executives From Celtra, Collider Media, Fuor Digital, Groupon Mobile, Mindshare, and MoPub to Share Insights on the State of Mobile Advertising in Series of Panel Events (January 27, 2012)

BOSTON, MA -- (Marketwire) -- 01/27/12 -- DataXu (, provider of the industry's only fully-integrated enterprise digital marketing management (DMM) platform, today announced the start of its "Mobile Anniversary Tour" -- a series of events content examining the benefits and challenges of mobile marketing in 2012. The tour is a celebration of the one-year anniversary of DataXu's launch of DX Mobile, the first and only mobile demand-side platform (DSP).

Details of upcoming Mobile Anniversary Tour events:

New York City
When: Wednesday, 2/1
Panelists include:

  • Miha Mikek, CEO, Celtra
  • Jim Payne, CEO, MoPub
  • Philip Miano, VP Sales & Marketing, Collider Media
  • Brian Decker, Managing Director, Mindshare
  • Lara Mehanna, GM Mobile, DataXu

San Francisco
When: Tuesday, 2/7
Panelists include:

  • Rob Kramer, EVP Sales, Celtra
  • Jim Payne, CEO, MoPub
  • Brent Gaskamp, President, Collider Media
  • Iryna Newman, Mobile Marketing Manager, Groupon Mobile
  • Lara Mehanna, GM Mobile, DataXu

When: Thursday, 2/9
Panelists include:

  • Grant Stratemeyer, VP of Business Development, Celtra
  • Jim Payne, CEO, MoPub
  • Philip Miano, VP Sales and Marketing, Collider Media
  • Lara Mehanna, GM Mobile, DataXu
  • Josh Dreller, VP, Media Technology & Analytics, Fuor Digital

For more information on DataXu's Mobile Anniversary Tour, or to request a personal invitation to a panel event, please email Have mobile insights you'd like to share? Join the discussion on Twitter using the hashtag #MobileLove.

For more information on DX Mobile, please visit:

About DataXu
DataXu has developed the industry's only fully-integrated enterprise digital marketing management (DMM) platform -- DX3. Comprised of the #1 ranked demand-side platform as well as sophisticated data management and attribution management capabilities, DX3 defines a new class of enterprise solutions that manage, optimize, and automate digital marketing initiatives to turn Big Data into profitable actions. DataXu's executive team unites leading executives in digital media with MIT technologists. The private company is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures. For more information, visit or follow us on Twitter at @dataxu.

Media Contact:
Vinda Rao
Marketing Communications Manager, DataXu
Email Contact

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