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DataXu Co-Founder Bruce Journey Appointed Managing Director InternationalJourney to Lead Company's International Expansion and Take Digital Marketing Management Global (March 20, 2012)
LONDON -- (Marketwire) -- 03/20/12 -- DataXu (www.dataxu.com), provider of the industry's leading enterprise digital marketing management (DMM) platform, today announced that Co-Founder and Chief Revenue Officer Bruce Journey has been appointed Managing Director, International, to expand DataXu's global presence across EMEA, Latin America, and Asia Pacific. Journey is now based in the company's London office.
DataXu's recent acquisition of European demand-side platform (DSP) service provider, Mexad, heralds an unprecedented opportunity for brands to achieve global digital marketing efficiency with local expertise. With offices in Brazil, France, Germany, Italy, Poland, Spain, and the United Kingdom, DataXu offers the largest number of local service centers and the best technology. DataXu's DX3 is the top ranked current DSP offering in the Forrester Research Inc. report, "The Forrester Wave: Demand-Side Platforms, Q4 2011."
"We have already worked successfully with brands in more than 60 countries," said Journey. "As we ramp up our international operations, we will continue our focus on being a neutral, trusted technology partner to brands and their agencies."
Global digital ad spend is projected to grow from $65 billion to $200 billion in the next five years, and DataXu's addressable market is predicted to increase from $5 billion today to $25 billion over the same period.
DataXu has developed the industry's only fully integrated enterprise digital marketing management (DMM) platform -- DX3. Comprised of the #1 ranked demand-side platform as well as sophisticated data management and attribution management capabilities, DX3 defines a new class of enterprise solutions that manage, optimize, and automate digital marketing initiatives to turn Big Data into profitable actions. DataXu's executive team unites leading executives in digital media with MIT technologists. The private company is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures. For more information, visit www.dataxu.com or follow us on Twitter at @dataxu.
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