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DataMentors Opens New Division Offering List Brokerage Services

(February 01, 2012)

TAMPA, FL -- (Marketwire) -- 02/01/12 -- DataMentors LLC, the industry-leading full-service data quality and database marketing solutions company, announced today the opening of a new division offering List Brokerage Services. Mary Giraldi has been appointed to head the division, which will be offering Consumer Data, Business Data and List Services (including Compiled, Specialty and Brokered).

DataMentors' new divisional products include Consumer Data (226MM) and Business Data (17MM), Specialty Lists (Insurance, Healthcare, Government and more), Brokered Lists (over 60,000+), and Email Lists. Over 400 fields of demographic and firmographic data elements are available.

"The success of any marketing campaign not only starts with accurate data, but should include a combination of both compiled and brokered lists for the best targeted audience," said Giraldi. "Our databases are a blend from multiple sources and are further cleansed and enhanced with DataFuse, our data quality and integration software, yielding the most comprehensive marketing data in the industry."

DataMentors' President and CEO, Robert Orf, said that "Any Customer Relationship Management (CRM) initiative begins with clearly understanding your customer. Relationships with customers are not possible without knowing who your customers really are, what they value, and what they want to buy. A key part of data quality is the ability to fill in the missing elements. Demographical insights are essential in today's economy to optimize product offerings, marketing communications and other significant customer interaction initiatives."

Giraldi has over 20 years of marketing experience. She has managed Government Buyers Lists and provided hundreds of brokered lists as President of GPM Associates Inc. Mary's prior experience also includes the National Account Division at InfoUSA.

About DataMentors, LLC

DataMentors is a provider of database preparation and maintenance marketing solutions featuring DataFuse, ValiData, PinPoint and Professional Services. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. Offered as either a customer-premise installation or ASP delivered solution, DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.

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