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DartAppraisal.com Names Richard Shipley Director of Marketing(May 31, 2012)
TROY, MI -- (Marketwire) -- 05/31/12 -- DartAppraisal.com, a leader in innovative customer solutions in the appraisal management industry, has named Richard Shipley to its management team as director of marketing. Shipley's appointment is integral to the company's commitment to superior customer service. As a B2B marketing expert with experience working for Fortune 500 companies (including IAC, Cendant, and Westinghouse), Shipley will focus on the customers' needs, tailoring DartAppraisal.com's products and services to better meet those demands.
Shipley comes to DartAppraisal.com after more than 13 years with Entertainment Promotions in Troy, Mich. Most recently, he served as director of strategic marketing and sales for the non-profit and small business division of the company. In this role, he created and managed the execution of sales and marketing strategies to improve profitability of the B2B sales division through inside sales, lead generation, online marketing, call center and direct mail activities. He also headed business development efforts that resulted in several mutually beneficial partnerships, including strategic partnerships with 7 of the top 10 real estate franchisors as well as the National Association of REALTORS®.
"Rich's expertise in developing new markets through customer-focused products and innovative marketing programs will be critical as we continue to expand," stated Darton Case, president of DartAppraisal.com. "In addition to providing analysis for future growth, Rich will spearhead our marketing efforts with a focus on expanding strategic markets such as California, New York, New Jersey, Virginia, and Florida."
Prior to joining the marketing world, Shipley completed his undergraduate work at Carnegie Mellon University then attained his master's degree from George Washington University. He currently resides in Oxford, MI.
DartAppraisal.com is an independently-owned, nationwide Appraisal Management Company (AMC) founded in 1993. For nearly two decades, the company has built a reputation of superior customer service combined with innovative technology to deliver accurate and timely residential appraisals. Thousands of orders are tracked in real time using a proprietary order management platform designed and maintained by DartAppraisal.com. With a singular focus on appraisal management, DartAppraisal.com has developed a direct relationship with both appraisers and clients. The company manages a nationwide appraiser panel that requires appraisers to meet stringent quality standards to ensure local competence and reliable appraisals.
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