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Danish Broadcasting Corporation Signs With Avid

Multi-million euro agreement includes postproduction and workflow solutions (January 11, 2005)

Avid Technology, Inc. today announced that The Danish Broadcasting Corporation (DR) -- Denmark's state broadcaster -- has signed a multi-million euro (EUR) agreement to completely modernize its Programme Production unit with Avid postproduction and workflow solutions. After conducting a thorough evaluation of system providers as part of a European Union (EU) tender process, DR selected Avid as its preferred postproduction vendor to supply over 300 Avid DNA-based editing systems and a digital server-based collaborative workflow environment with more than 150 Terabytes of shared storage. Avid will also provide the professional consultancy and training services required to effect the transition to a tapeless production environment. The installation will begin in Q1 2005 and is expected to be completed by mid 2006.

This transition follows the introduction of digital programme production for DR's radio, news and sports units, and marks the end of the videotape era for DR. Once the postproduction implementation is complete, all recordings will be digitally stored on servers, with Avid solutions integrating seamlessly with both DR's digital archiving system and the news department's digital production equipment. As a result, DR staff will now be able to work simultaneously on the same basic material, and manage large volumes of data with greater ease.

The project will begin with the installation of 94 Avid NewsCutter XP editing stations, 23 Avid Media Composer Adrenaline systems, and 13 Avid Unity LANshare shared storage solutions into DR's existing buildings in Copenhagen and Aarhus. The remaining systems will be installed in early 2006 as DR moves most of its operations to new premises in Ørestad, which are currently under construction. The Avid Professional Services Group will be involved throughout the project, providing installation and training services as well as design consultancy and integration between the new Avid systems and DR's existing SGI archive system.

Country Manager for Avid Denmark, Jesper Rossing, said "We are very pleased to be involved in the total transformation to digital programme production at DR, which is the first major broadcaster in Denmark to fully commit itself in this way. Digital production simplifies many work processes, which will generate substantial efficiency returns. We are certain that the investment in our solution will very quickly prove invaluable by allowing DR to focus more resources on content creation, rather than on the limitations in existing analog workflows."

About DR
DR (Danish Broadcasting Corporation) is Denmark's oldest and largest electronic media enterprise. The corporation was founded in 1925 as a public service organization. DR is an independent, license financed public institution.

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About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management and distribution solutions, enabling film, video, audio, animation, games, and broadcast news professionals to work more efficiently, productively and creatively.

For more information about the company's Oscar®, Grammy®, and Emmy® award-winning products and services, please visit


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Related Keywords:Danish Broadcasting Corporation, Avid, postproduction, workflow, Avid DNA, tapeless, NewsCutter XP, Media Composer Adrenaline, Unity LANshare, SGI, Jesper Rossing,

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