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Dancing Diablo Animates Monsters Of The Deep Campaign

Designed and produced two claymations for the Franklin Institute and Red Tettemer (June 10, 2005)

For The Franklin Institutes (Philadelphia, PA) new Monsters of the Deep exhibition, ad agency Red Tettemer (Philadelphia, PA) commissioned the devilishly talented folks at the DUMBO-based Dancing Diablo Studio (DDS), which designed and produced a pair of vibrantly colored claymation :15s. The spots, Squid and Whale, began airing in the Philadelphia area on June 3, 2005.

The museum, which is wildly popular with children, was founded in 1824, as the national memorial to Benjamin Franklin and serves to perpetuate his legacy. In 1933 the Institute opened the science museum, that is now its focus, with a mission to stimulate interest in science, to promote public understanding of science, and to strengthen science education. These spots aim to show kids that monsters do not live in their closets or under their beds but reside under the sea and can be enjoyed and explored at the Franklin Institutes Monsters of the Deep exhibition.

Squid opens in a claymation bedroom with one long purple tentacle, then another and another, emerging from under a mattress, undulating around a sleeping child, and resolving to a super which reads ?Real monsters live under water. Not your bed. In Whale, the large blue clay ?monster emerges from a childs bedroom closet and the super assures the viewer that ?Real monsters play in the sea. Not your closet. In both spots, a helmeted clay diver floats into frame and settles on the sea floor next to the animated logo ?Monsters Of The Deep.

Red Tettemer Producer Laura Pappanicholas explained, ?Although the characters were already developed, as we had designed them for the print campaign, Dancing Diablo brought them to life and took them to places we never could. Their genuine excitement about what they do is evident in every frame and the sets they created are smashing. We looked at a lot of reels and Dancing Diablo was our first choice creatively. They, in turn, loved the spots, had a great deal of enthusiasm, and were a delight to work with. It proved to be a wonderful collaboration.

Dancing Diablo Chairman/Creative Director Beatriz Helena Ramos added, ?The agency knew what they wanted their characters to look like so we used their designs, tweaked a bit and fabricated the ?monsters. We had more latitude when it came to creating the sets. For the color palette we played with a nautical theme and wanted the spots to be very playful, yet also a wee bit scary so the lighting is dark and mysterious. We incorporated real toys and a number of painted items which look three-dimensional, all based on weird toys I have collected over the years, which help to create an unfamiliar environment and add a bit of flavor.

The Dancing Diablo Studio creative team was headed by its Chairman and Creative Director Beatriz Ramos, who served as the Director/Art Director on this project, and included Michael Lapinski, Beatriz Ramos and Eileen Kohlhepp who served as the Set Designers/Model Makers and Fabricators; Stop Motion Animator Eileen Kohlhepp; and Producer Diego Sanchez.

Dancing Diablo utilized a high-resolution digital still camera to capture the stop motion animation, and Frame Thief software. The diver was shot in stop motion against green screen, everything else was completed using Adobe After Effects and Final Cut Pro.

Representing The Red Tettemer agency (Philadelphia, PA) were Producer Laura Pappanicholas, Art Director Steve Thompson and Copywriter Lindy Gross.

Editor Chip Schofield of Red Alert (Philadelphia, PA) onlined the two :15 spots using their Avid Symphony. Additional type elements were added during online and a :30 version was created by integrating Whale and Squid into one piece.

Shooters Post & Transfer (Philadelphia, PA) and Mixer/Sound Design Bob Schackner completed the final audio post.

The musical score was created by Deca Music (Philadelphia, PA) and Composer Patrick De Caumette.

About Red Tettemer:
Red Tettemer is a leading ad agency for entertainment and destination brands. The agency's clients include the Commonwealth of Pennsylvania Department of Community and Economic Development, Showtime, Time Warner Cable and Ringling Bros. and Barnum & Bailey Circus, among others.

About The Franklin Institute:
Located in the heart of Philadelphia, The Franklin Institute is a nationally respected pioneer in the development of interactive science exhibits. The Franklin Institute is Pennsylvania's most visited museum. In 2004, The Franklin Institute experienced its best attendance year in history, with more than one million visitors.

For more information on The Franklin Institute visit

About Dancing Diablo Studio:
Dancing Diablo is a creative studio founded in January 2002 as a collaborative group of artists committed to using visual communication as a way to inspire people and influence social change. Dancing Diablo is dedicated to creating unique, visually arresting methods of design and animation; to following their own voice with honesty and integrity and to contributing to society by undertaking projects that reinforce a positive view of humanity.

Dancing Diablo excels at traditional animation, stop-motion, CGI, and Flash, and creates images and illustrations for the film, broadcast, advertising, and recording industries. Their client roster includes Green Team Advertising (Smithsonian Institution, World Wildlife Fund, Scottish Tourist Board), Sesame Street, 4Kids Productions, Inc. (Teenage Mutant Ninja Turtles), Disney, The Bravo Group/Young & Rubicam (Pfizer, AT&T, Kraft, Kool Aid), Steve Madden, Nickelodeon, MTV/Paramount Pictures, Millennial Arts Productions, Noggin, Sideshow Creative (ABC Sports), Jerry Cronin, LLC (ESPN/Bud Light), Reynardus & Moya Advertising (Unitel, Claritin), Conill/Nazca Saatchi & Saatchi (Crest), and The Vidal Partnership (Wendys, DirecTV), among others.

Dancing Diablo Studio is headquartered in DUMBO at 45 Main Street, Suite 524, Brooklyn, NY 11201; phone (718) 243-0103; Fax (718) 243-0118; Visit the DDS web site at; For additional information or to see a reel contact Jackie Brown, Studio Manager, at email


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Related Keywords:Dancing Diablo, Monsters Of The Deep, Franklin Institute, Red Tettemer, claymation, Beatriz Ramos, Michael Lapinski, Eileen Kohlhepp, Eileen Kohlhepp, Animator, Stop Motion, Diego Sanchez, Frame Thief, After Effects, Final Cut Pro,

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