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Daktronics Gives Sports Software to High Schools via DigitalTown Network

(November 01, 2011)

MINNEAPOLIS, MN -- (Marketwire) -- 11/01/11 -- DigitalTown, Inc. (OTCQB: DGTW) (PINKSHEETS: DGTW) announced today that Daktronics Inc. (NASDAQ: DAKT) has made its sports statistics software available for high schools nationwide free of charge via the DigitalTown network. School administrators can access Daktronics statistics software via any one of DigitalTown's 27,000 online communities. These Spirit Sites host content that can be retrieved, edited, and organized by administrators, athletic directors, and fans.

According to Dan Bierschbach, Vice President of Schools and Theaters for Daktronics, "Daktronics has been on the leading edge of sports statistics software since the creation of DakStats® baseball software and its launch at Camden Yards in 1992. We are pleased to help streamline this process for high school sports administrators through the DigitalTown network." Daktronics has a suite of software, much of it bundled under the DakStats brand software, including baseball, basketball, volleyball, football, and soccer. The potential value of in-kind donations of the software is $20 million.

According to DigitalTown CEO, Richard Pomije, "It's time to get the sports statistics out of the desk drawer and onto the Internet in a standardized form where everyone can benefit. Daktronics software has made this possible." To get started, coaches can download the free software by searching their school name at www.digitaltown.com. The DigitalTown project will assist in creating the first standardized system for collecting and publishing scholastic team data, and is supported through a strategic partnership with the National Interscholastic Athletic Administrators Association (NIAAA).

According to NIAAA Executive Director, Bruce Whitehead, the software will "be provided to schools at no cost and will provide an opportunity to generate revenue for athletic administration through advertising sales for the site. Everything is a win-win." The goal of this project is to empower students, coaches, and fans to share their sports stories in an accurate, easily accessible environment. Pomije adds that he has "already been contacted by several coaches that have captured the vision of DigitalTown early on. They can't wait to take ownership over the statistics and populate the site with their own information." The project has captured public attention, particularly as a tool for sharing results in the current fall sports season.


DakStats® is a registered trademark of Daktronics, Inc.

About DigitalTown:

DigitalTown, Inc. in Burnsville, MN is developing a nationwide network of more than 20,000 local online communities for high school students, alumni, boosters and local citizens. For more information, please visit www.digitaltown.com.

About Daktronics

Daktronics has strong leadership positions in, and is the world's largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company's World Wide Web site at: http://www.daktronics.com, e-mail the company at sales@daktronics.com, call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128. For rigging information, visit www.daktronics.com/rigging

About the NIAAA:
The National Interscholastic Athletic Administrators Association, the national voice for interscholastic athletic administrators founded in 1977, preserves, enhances and promotes the educational values of interscholastic athletics through the professional development of its members in the areas of education, leadership, and service. The NIAAA's commitment to leadership programs, resources and services support the athletic administrator's efforts in providing quality athletic participation opportunities for students. The NIAAA promotes a positive working relationship with state athletic administrator and State and national athletic/activity associations in addition to developing strategic alliances with other education based agencies. For more information, please visit www.NIAAA.org.

Safe Harbor Language:

Any statements contained herein related to future events are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act 1995. Readers are cautioned not to place undue reliance on forward-looking statements. DigitalTown, Inc. undertakes no obligation to update any such statements to reflect actual events.

Company Contact:
DigitalTown
info@digitaltown.com
(952)890-2362 (office)


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