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DadShop: Australian Gift Retailer Launches New Interface to Welcome Father's Day

  (July 27, 2011)

Sydney, NSW (PRWEB) July 27, 2011

Dad Shop one of Australias best sites for Father's Day gifts, has recently revamped their entire website and launched a new interface which includes new shopping cart technology, faster load times with HTML5 and CSS3 (2-3 seconds average from WebSitePulse), new colours and logo, better categories, single page checkout process and more payment options that makes shopping for gifts a whole lot easier.

Dad Shop has made it faster to find gifts for men online by creating a fun and intelligent way to find gifts by implementing a new feature called "Gifts by Personality. There are 6 personalities to choose from "Geeky Guy", "The Businessman", "Sports Freak", "Family Man", "Really Blokey", "The Stylist" and "The Rev Head. By selecting a personality DadShop will generate a range of gift that suits the personality profile of the recipient. An example of Geeky Guy's gifts would include; WiFly Helicopter, iPhone App Fridge Magnets, Spy Pen Cameras and many other geeky gifts anyone would get a guy.

And just in time for Father's Day, Dad Shop also added more novelty and unique gifts to the existing range by including personalised gifts like the "Amazing Dad DVD" (where the face of a person is superimposed on a super hero and turn it into an animated video), "Personalised Magazine Covers" as well as adrenaline filled experiences like "V8 Super Drive", "Weekend Skydive", "Northern Beachers Harley Tour", "Half Day Dirt Rally Driving" and much more!

With many new gifts and experiences added, Dad Shop still has some of the coolest gifts which has been famous for many years like the Echo Bot (repeats anything it hears and replays it via motion sensors), golf shoe slippers, Equaliser t-shirts, Bottle opening shorts, aussie grog six pack puzzle as well as their exclusive Drink IT products; bottle opener thongs and bottle opener t-shirt.

DadShop's new site is super fast, easy to use and delivers a great shopping experience. Since Father's Day is just around the corner it wouldn't hurt to check out the new site ( and get some amazing gift ideas.


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