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Dachis Group Acquires Powered

Acquisition Significantly Expands Social Business Customer Engagement Practice, Establishes New York Presence, and Creates the World's Largest Facebook Preferred Developer (December 21, 2010)

AUSTIN, TX -- (Marketwire) -- 12/21/10 -- Dachis Group, the world's largest Social Business consultancy, announced Tuesday the acquisition of Powered Inc. and its operating subsidiaries StepChange Group, Drillteam, and crayon.

The acquisition significantly expands Dachis Group's Social Business Customer Engagement practice, adding Powered's significant expertise in social marketing, including strategy, planning, program development and execution, program management, content marketing, blogger outreach, influencer activation, advocacy programs, branded communities, and branded events. Powered's clients include HP, Nike, Clorox, Frito-Lay, Ernst and Young, Toys "R" Us, T-Mobile, Kraft, H&R Block, Nestle, Toyota, Gillette, and Target.

"There is no escaping the impact of Social Business affecting every facet of every company at every level," said Jeffrey Dachis, Founder and Chief Executive Officer, Dachis Group. "It is clear that to be truly effective, companies must be able to engage customers wherever they are, on whatever device they utilize, and in every way they can connect, communicate, and participate across the entire social engagement spectrum."

"In our Social Business Customer Engagement practice, clients are asking us to help integrate their social efforts, and coordination becomes crucial," said Peter Kim, Managing Director, Dachis Group North America. "With Powered's capabilities and talent, Dachis Group enhances its ability to serve our global clients with a deep and effective offering across the social engagement spectrum."

The transaction also establishes Dachis Group as the world's largest Facebook Preferred Developer, extending the company's ability to execute engagement strategies using Facebook Pages, Facebook Applications, and Facebook Connect integrations for global clients.

With Powered, Dachis Group expands the company's existing North American footprint, establishing a presence in New York, New York, and also bolstering the company's Austin, Texas and Portland, Oregon locations.

The acquisition increases the international firm to over 220 professionals in ten cities in five countries worldwide.

Dachis Group continues to grow to best serve their global client base, and will integrate Powered's operations into the company's Social Business Customer Engagement offering effective immediately. Continuing the growth of the international firm serving clients in North America, Europe and Asia/Pacific, the combined company has offices in Amsterdam, Netherlands; Madrid, Spain; London, England; Sydney, Australia; Lincoln, Nebraska; New York, New York; Philadelphia, Pennsylvania; Portland, Oregon and St. Louis, Missouri, with its headquarters in Austin, Texas.

About Powered
Powered is a social marketing consultancy that helps companies become more engaged in an increasingly digital, connected and social world. Utilizing a proven set of effective practices and technologies, Powered helps companies navigate the entire social marketing spectrum, providing social marketing: strategy, planning, program development and execution, program management, content marketing, blogger outreach, influencer activation, advocacy programs, branded communities, and branded events.

Since 2006, Powered has executed over 200 social marketing programs and worked with some of the world's largest and most innovative brands. Powered's clients include HP, Nike, Clorox, Frito-Lay, Ernst and Young, Toys "R" Us, T-Mobile, Kraft, H&R Block, Nestle, Toyota, Gillette, and Target. With 80 employees, and offices in Austin, New York City and Portland, Powered brings enhanced expertise to social marketing program development and execution, and has demonstrated a proven ability to deliver meaningful and measurable results.

To help companies realize the potential of social marketing programs, Powered acquired industry leaders crayon, Drillteam and StepChange Group in January of 2010.

Based in Portland, Oregon, StepChange Group, an original Facebook Preferred Developer, specializes in extending a brand's presence into social networks such as Facebook, Twitter, and other social and mobile platforms including iPhone and Android. Clients include Nike, Clorox, Frito-Lay, Ernst and Young, Toys "R" Us, Intercontinental Hotel Group and T-Mobile.

Based in New York, crayon specializes in strategic consulting, and program and account management for social marketing programs. Clients include Kraft, Panasonic, Coca-Cola, H&R Block and American Airlines.

Based in New York, Drillteam specializes in social activation, earned media, integration with online promotions and offline events, blogger outreach and advocacy programs. Clients include Nestle, Saucony, Toyota, Gillette, Target and Neiman Marcus.

Powered operates the Panorama community platform and the Hosties brand experience Facebook platform.

About Dachis Group
Dachis Group is the world's leading Social Business consultancy.

Through its three main Social Business practice areas, Social Business Strategy, Social Business Engagement, and Social Business Intelligence, Dachis Group helps large organizations become more connected and engaged with their constituents. The company has developed a framework for Social Business Design by addressing organizational transformation across business systems, process, and culture.

Social Business Design is connecting with your customers + your workforce + your enterprise to create powerful business value.

Dachis Group serves over 15% of the Fortune 500 with representative clients including American Express, AOL, AT&T, Bud Light, Calvin Klein, Chevrolet, Chrysler, Cisco, Citibank, The Coca-Cola Company, COVERGIRL, DeVry, Dodge, Doritos, ESPN, Estee Lauder, HBO, HP, IBM, Intel, JetBlue, Lexus, McDonald's, Microsoft, Motorola, Nike, Pabst Brewing, Procter & Gamble, Red Bull, Samsung, Sprint and Yum! Brands.

Dachis Group was founded in 2008, by Jeffrey Dachis. The company offers services around the globe with offices in ten cities in five countries, employing over 220 professionals. Dachis Group is headquartered in Austin, Texas with offices in Lincoln, Nebraska; New York, New York; Philadelphia, Pennsylvania; Portland, Oregon; St. Louis, Missouri; London, England; Sydney, Australia; Amsterdam, Netherlands; and Madrid, Spain.

Dachis Group operates as: Dachis Group; Archrival, a Dachis Group company; crayon, a Dachis Group company; Drillteam, a Dachis Group company; Headshift, a Dachis Group company; Powered, a Dachis Group company; StepChangeGroup, a Dachis Group company; Stuzo, a Dachis Group company; XPLANE, a Dachis Group company and The 2.0 Adoption Council, a Dachis Group company.

The company's strategy is backed by a financial commitment from Austin Ventures to build and grow organically and through acquisitions.

If you are interested in finding out how Dachis Group can help your business, contact: [email protected].

Stay on top of the most current thinking on Social Business Design in the Dachis Group Collaboratory.

To learn more about Social Business Design, download our Social Business Design white paper.

Dachis Group is always looking for talented individuals and leaders, contact: [email protected].

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Dachis Group
515 Congress Avenue, Suite 2420
Austin, Texas 78701

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