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DVD Teaches Real Estate Agents to Shoot Video Like Hollywood Professionals

  (March 21, 2011)

Pacific Grove, CA (PRWEB) March 21, 2011

Real estate agents across the country are buying video cameras and getting creative to combat the sagging market. With cheap HD cameras available and video hosting on social media sites, shooting and distributing real estate videos has never been easier. Taught by Eric Ristau, a filmmaker with 15 years of experience directing and shooting high-end television commercials, documentaries, and real estate video content, Real Estate Film School is a comprehensive how-to guide for real estate professional. Additionally, the program offers innovative step-by-step instruction on posting videos to the web and sharing them through social media.

As buyers searching for homes online have come to expect video tours rather than still photos in listings, agents across the country have picked up cameras to create their own content. With inexpensive high-definition cameras and built-in editing software standard on personal computers, technology is no longer a hurdle for anyone wanting to create high-quality web video. Without training in filmmaking or videography techniques, however, most real estate video tours feature shaky camera movements, poor shot selection and choppy editing. With over two hours of step-by-step instruction, Real Estate Film School offers tricks, tips, and techniques to improve an agents shooting skills in a few hours of practice.

Real Estate Film School offers several levels of instruction, from basic hand-held shooting techniques to high-end professional tools and advanced methods. For users of the iPhone, iPod Touch or the iPad 2, the program offers a tutorial on producing complete real estate video tours in the device itself, including shooting, editing, voice narration, titles, and the final upload to the web.

A Sample of Real Estate Film School features:


  •     Camera basics: from the iPhone to Digital SLRs
  •     How to move the camera like a pro
  •     Video secrets to making the property look inviting
  •     Prepping a house for video
  •     The Hollywood approach to shooting: wide to close-up
  •     How to plan your shots to attract buyers
  •     How to shoot and edit on the iPhone 4, iPod Touch, iPad


  •     Editing 101, iMovie and Windows Live Movie Maker
  •     Editing 201, iMovie and Windows Live Movie Maker
  •     How to add music to your video
  •     How to add titles to your video
  •     Secrets of image stabilization

Web and Social Media:

  •     Uploading your videos to YouTube
  •     Uploading your videos to Facebook
  •     Uploading your videos to WellcomeMat
  •     Embedding Your Video on a Blog
  •     Sending out a video link on Twitter

Real Estate Film School is the result of more than of year of development and production, consulting with real estate and media professionals, and designing a training program that is easy to use, easy to understand, and can be implemented immediately, said Eric Ristau, host and co-founder of Video Tour University In the current challenging market conditions, success in real estate takes an added level of creativity and innovation. The tools to reach out to buyers and sellers with video are readily available; its only a matter of learning to use them. Video connects on an emotional and informational level with the audience, amplifying the power of social media marketing.

To read more about Real Estate Film School and to see a sample chapter of the video training course, visit

About Video Tour University
Video Tour University was founded to help real estate professionals make sales and increase listings using the revolution of video and social media marketing. As a producer of educational multimedia for the real estate industry, Video Tour University is currently creating a series of relevant, highly applicable training programs focusing on emerging marketing strategies and technology.

About Eric Ristau
Eric Ristau (co-producer and host) is a fifteen-year filmmaking and media veteran. He is the director, editor and director of photography of documentaries, television commercials, and online media projects. He is also a long-time radio journalist and talk show host, contributing reports to Public Radio International, the European Broadcasting Union, and the BBC. His filmmaking work has also appeared on CNN, ABC, CBC, UK Channel 4, and various other television networks throughout the world. His reporting on real estate and business has appeared on national media outlets. Eric has also directed many real estate video presentations and national tourism advertising campaigns. Additionally, he has lectured on filmmaking technique and the history of cinema at several universities.

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