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DVD Rentals Double in 2002

Spending this year so far surpasses all of 2001 By Dave Nagel
According to the Video Software Dealers Association, DVD rentals in 2002 have more than doubled year-to-date figures for 2001. The VSDA is the trade group for the video retailing market. It also says that revenues and actual numbers of rentals for the first seven months of 2002 have surpassed the entire year of 2001.

So far this year, consumer have spent $1.47 billion on DVD rentals (As of July 21). At this same point in 2001, consumers had spent $684.3 million, an increase of 115 percent. Individual rentals are up 111 percent over 2001's year-to-date figure of 218 million. Total DVD rental revenues for 2001 were 1.4 billion.

According to the VSDA, rental revenues are averaging $50.8 million per week on 15.8 million rental transactions. Comedies top the list of rentals with 29 percent, followed by action (24 percent) and drama (21 percent). The top grossing rental DVDs released this year are Warner's Training Day ($28.13 million), Fox's Don't Say a Word ($26.87 million) and Universal's The Fast and the Furious ($20.91 million).

In total, VHS rentals still account for 69 percent of video rental revenues, with DVD coming in at a record 31 percent. For more information, visit

Contact the author: Dave Nagel is the producer of Creative Mac and Digital Media Designer; host of several World Wide User Groups, including Synthetik Studio Artist, Adobe Photoshop, Adobe InDesign, Adobe LiveMotion, Creative Mac and Digital Media Designer; and executive producer of the Digital Media Net family of publications. You can reach him at

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