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DTS Cinema Division Expands With New Key Executive Roles

Cinema division reorganizes staff / adds new positions (June 20, 2005)

DTS, Inc. announces the reorganization and expansion of its Cinema Division, with the promotion of several key staff and the addition of new members of the management team. DTS has promoted Susie Beiersdorf to Director, Sales, Cinema Products, Michelle Maddalena to Director, Business Development, Film Licensing, Daniel Schulz to Manager, Post Production and John Keating to Manager, Studio Services. Bringing extensive experience in areas of pre-show, E- and D-Cinema, DTS has also hired Gerald Hensley as Director, Business Development, New Markets, and Ed Zeier as Director, Cinema Services.

The changes represent DTS' continuing commitment to provide products and services of the highest quality, and to address new opportunities in the areas of digital acquisition, distribution and exhibition.

As the newly appointed Director, Sales, Cinema Products, Susie Beiersdorf, a key member of DTS' Cinema Division since 1995, will direct the efforts of the company's worldwide cinema sales team. Michelle Maddalena, now Director, Business Development, Film Licensing, will be responsible for film licensing in the U.S. and all international territories outside of Europe. A senior DTS post production manager for a number of years, Daniel Shulz will now assume leadership of the post production department as Manager, Post Production, and John Keating will oversee studio services and field service engineers as Manager, Studio Services.

Gerard Hensley, most recently Strategic Development Director at Avica Technology Corp., will be responsible for guiding and developing DTS' evolving pre-show, E- and D-Cinema business as Director, Business Development, New Markets. Before Avica, Gerald was Development Director for Media.Net, a service provider of high-speed fiber optic networks with applications for production and post-production of TV and film content. His background also includes corporate business development and planning experience for major New Zealand and Latin American-based corporations. Gerald also brings a solid background in law, finance and international business, as well as knowledge and understanding of the D-Cinema and pre-show landscape.

Ed Zeier, formerly in charge of Business Development, North America at Barco Digital Cinema, will be responsible for managing DTS' studio services and post-production group as Director, Cinema Services. Prior to Barco, Ed acted as a consultant for entertainment industry services companies in the areas of Mergers & Acquisitions strategy, pre- and post-merger integration planning and implementation, digital asset management, media asset management, D-Cinema and exhibition distribution security. Before his consulting role, Ed spent 19 years at Universal Studios in various positions, completing his tenure in the position of Senior Vice President, Post Production. His experience in opening new services, establishing key client relationships and his knowledge of the D-Cinema industry will be invaluable as DTS continues its support of the industry's transition into the digital arena.

"With the acquisition of Lowry Digital Images and the current deployment of our XD10 Cinema Media Player for high-definition pre-show networks, DTS is firmly dedicated to broadening our business to include both audio and image technologies," said Don Bird, Senior Vice President, Cinema at DTS. "We are confident that the addition of Gerald and Ed, as well as promotions of some of the Cinema Division's most experienced people, will help ensure our continuing success."

About DTS Cinema Division
A preferred digital sound format on more than 24,000 screens in 99 countries, DTS quickly became a leading provider of premium, discrete, multi-channel audio for motion pictures after the release of Steven Spielberg's Jurassic Park. Since 1993, the company's award-winning CD-ROM-based technology has set a standard for digital audio delivery in cinemas and special venues. In addition to supplying movie theaters with hardware solutions, DTS also licenses its technologies for filmed content, with DTS digital sound now featured on nearly 100 percent of major feature films released by all major Hollywood studios.

About DTS
DTS, Inc. (Nasdaq: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processors, and there are more than 300 million DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Surround Music and DVD-ROM software. DTS audio products are featured on more than 24,000 motion picture screens worldwide. Additionally, DTS provides imaging technology and services for the motion picture industry; Lowry Digital Images, a wholly-owned subsidiary of DTS, is an industry leader in image restoration and enhancement. Founded in 1993, DTS is headquartered in Agoura Hills, California and has offices in the United Kingdom, France, Italy, Canada, Japan and China.

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Related Keywords:DTS, DTS Cinema Division, pre-show, D-Cinema, XD10 Cinema Media Player, Lowry Digital Images,


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