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DRFD Goes Vegas for "Miss Congeniality 2: Armed & Fabulous"

When Deborah Ross of Deborah Ross Film Design (DRFD) first sat down to discuss title design with John Pasquin, director, and Sandra Bullock, star of the sequel to "Miss Congeniality", it become immediately clear that Ms. Bullock was wearing her producer's hat. Since her company, Fortis Films, produced the film she was very involved in all aspects of production and post-production, including the Main Titles.

The film takes place in Las Vegas, where Ms. Bullock's character, FBI Agent Gracie Hart, must travel when her good friend, Miss USA, is kidnapped. After kicking around a few ideas, DRFD and the producers hit upon the inspiration of using the famous "Welcome to Las Vegas" neon road sign as the motif for the credits.


Of course, they asked for and received permission to utilize the graphic icon - designed in the 1950s by Betty Willis - from the City of Las Vegas. DRFD, working with designer Anne Kelly, devised a way to embed the director's title into the neon sign - it fit perfectly! Then as the concept began to grow, other famous neon signs from both contemporary and nostalgic Las Vegas, were tossed into the hat for inclusion in the titles, along with hilarious outtakes and gags from the film.

With help from 3-d animators, Kent Demaine and Jorge Almeida at Blackbox Digital (www.blackboxdigital.com), 31 title cards miraculously became true-to-life, working neon signs complete with bucking broncos, rolling dice, and high-stepping chorus girls... 

The feature film is released in theatres nationwide on Thursday March 24. For a preview of the Main Titles visit the WORK section of the Deborah Ross Film Design website, www.drfilmdesign.com.


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Related Keywords:Deborah Ross Film Design , Blackbox Digital , Kent Demaine , Jorge Almeida

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